Role Description
The Manager, Wholesale Marketing role is a key operational driver in scaling company growth, serving as a strategic interface for our retail partners. This role leads end-to-end execution for major account growth including:
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New product launches
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Optimizing retail performance metrics
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Managing high-stakes account catalog expansions
This role focuses on addressing the needs of major retail partners, requiring strong communication skills and the ability to collaborate cross-functionally with various departments.
Responsibilities
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Account Management and Execution:
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Maintain strong relationships with wholesale partners to deliver growth.
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Work closely with large retail partners to understand their needs and provide solutions.
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Act as a liaison between wholesale partners and internal teams for new product launches, forecasting, shipments, and advertising.
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Product Launch Coordination:
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Plan, coordinate, and execute new product launches at wholesale partners.
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Ensure all aspects of a product launch are organized and delivered on-time.
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Collaborate with cross-functional teams, including product development, marketing, and operations.
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Cross-Functional Support and Collaboration:
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Provide essential support across multiple departments to ensure positive retailer relationships.
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Collaborate with the copy and creative team to develop graphics for key wholesale partners.
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Audit product pages to ensure optimal content, including bullet points and product descriptions.
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Collaborate across Supply Chain, Marketing, Product Development, and Leadership.
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Familiarity with retailer portals and tools like Netsuite, Jira, and Asana is required.
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Wholesale Operational Oversight:
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Oversee and support wholesale shipments for timely and accurate delivery.
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Manage order processing and ensure purchase orders are allocated for on-time fulfillment.
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Collaborate with the operation team and external teams to streamline operations.
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Catalog Management:
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Manage and maintain the product catalog across multiple retail partners and regions.
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Ensure product data, descriptions, and assets are accurate and optimized for global consistency.
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Workflow Optimization & AI Integration:
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Leverage AI tools and automated workflows to streamline demand forecasting and partner communications.
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Marketing Execution:
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Oversee the development and optimization of marketing materials and product inserts.
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Collaborate closely with Creative and Product Development to align marketing inserts with business objectives.
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Scaled Onboarding:
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Develop frameworks for new retail partners and emerging channels.
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Partner with retail buyers and internal stakeholders to analyze channel performance.
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Performance Automation:
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Prepare and deliver weekly and monthly sales reports for internal stakeholders.
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Identify key trends to enhance future reporting summaries.
Qualifications
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Bachelor's Degree and 5+ years in wholesale experience, ideally in consumer products or experience with large retail partners.
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Strong leadership skills with a track record of securing wholesale revenue and overseeing accurate fulfillment.
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Experience tracking key performance metrics for campaigns and A/B tests.
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Excellent written and verbal communication/presentation skills.
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Impeccable attention to detail and an action-oriented mindset.
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Entrepreneurial mindset with a creative and resourceful approach to problem-solving.
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Reporting experience and analytical mindset with high proficiency in analytics tools.
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Strong relationship building, communication, and interpersonal skills.
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Ability to think and react in a fluid, fast-paced environment.
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Availability to work collaboratively across time zones when needed.
Benefits
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Competitive salary, benefits, and stock option package.
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3 weeks PTO in year 1 + 14 paid holidays.
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Generous parental leave.
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Any equipment you need to get the job done.
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Free/discounted Lovevery products.
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Remote working option available anywhere in the US.