[Hiring] Lifecycle Marketing Manager @Pearmill

Role Description

We're looking for a Lifecycle Marketing Manager to own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results. You'll work directly with clients and our growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and keep customers coming back.

This is a hands-on role. You'll be responsible for the calendar and the work that gets it out the door:

• Writing copy
• Building segments
• Checking links and offers
• Testing emails
• Scheduling sends

You'll also own the ongoing improvement of lifecycle flows, using performance data and experiments to decide what to change next. We're a small, growing team. Your responsibilities will grow and change with the company and you'll have an enormous impact on the business.

Qualifications

• 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.
• Comfortable owning both strategy and execution.
• Hands-on experience with Klaviyo or a comparable email and SMS platform.
• Strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.
• Understanding of how campaigns and automated flows work together to support conversion, repeat purchases, and retention.
• Ability to interpret performance data, design useful A/B tests, and distinguish promising results from those needing more evidence.
• Organized and detail-oriented.
• Proactive about getting the information and approvals needed.
• Excellent communicator and collaborator.
• Bonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.

Requirements

• Own monthly email and SMS planning with clients.
• Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
• Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals.
• Develop campaign concepts and recommend offers, product bundles, and A/B tests.
• Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations.
• Build, QA, segment, schedule, and send email and SMS campaigns.
• Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage.
• Audit, build, and optimize automated flows.
• Coordinate localized campaigns and flows across markets.
• Brief designers on email asset needs and manage feedback and approvals.
• Run a testing roadmap across messaging, offers, segmentation, cadence, and flows.
• Maintain list health, consent, suppression rules, and email and SMS sending practices.
• Document workflows and build repeatable planning, briefing, QA, and reporting processes.

Benefits

• Competitive salary with bonus structure
• 99% coverage for health, dental, and vision
• Distributed, remote, and global culture
• Unlimited vacation with 3-weeks required vacation
• Unlimited mental health or physical health leave
• Remote work budget to make it easier to work from wherever you feel most productive!
• Monthly physical activity budget to get your body moving
• 16 weeks of fully paid parental leave
• Stipend for laptop and other home office equipment
• Indoor plant budget
• Annual company-wide retreat
• Yearly stipend for books, seminars, courses, and coaches
• Matching for charitable donations

Company Description

Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.

We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy.

We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!