[Hiring] Email Marketing Specialist @Integrated Specialty Coverages, LLC

Role Description

Integrated Specialty Coverages (ISC) is a specialty insurance MGA operating five consumer-facing retail insurance brands. We are hiring a contract Email Marketing Specialist to own email end to end across all five brands for a six-month engagement. This is a builder's role, not a maintenance role. You will work with the head of digital marketing to set the strategy, write the copy, build and QA the sends and automations in Campaign Monitor and report on what worked.

Position Responsibilities

• Campaign Strategy & Calendar
  • Build and maintain a rolling email calendar across all five brands- promotional, retention, and nurture sends balanced to avoid list fatigue.
  • Recommend send cadence by brand, segment, and season, tied to each brand's booking and renewal patterns.
  • Identify and prioritize campaign opportunities tied to product launches, seasonal demand, renewals, and promotional periods.
  • Surface cross-sell and upsell opportunities within brands and flag where cross-brand contact overlap requires suppression.
• Copywriting & Creative Direction
  • Write subject lines, preview text, body copy, and CTAs for campaigns, automations, and transactional sends.
  • Adapt voice precisely by brand.
  • Write for conversion: one clear objective and one primary CTA per send unless the format dictates otherwise.
  • Partner with brand stakeholders on creative; brief and route assets as needed.
• Lifecycle Automation
  • Design, build, write, and QA triggered programs.
  • Map automation logic explicitly in documentation.
  • Design conversion paths that match how each brand actually sells.
• Segmentation & List Strategy
  • Build and maintain segmentation based on various factors.
  • Monitor list health and execute remediation including sunset policies and re-engagement campaigns.
  • Own cross-brand suppression logic.
• Deliverability & Technical Execution
  • Own inbox placement and compliance with bulk sender requirements.
  • Build and troubleshoot responsive email HTML/CSS.
  • Manage warm-up and volume ramp plans for new sending domains.
  • Apply accessibility fundamentals.
• Measurement & Reporting
  • Report on various performance metrics.
  • Maintain disciplined UTM taxonomy and reconcile email performance.
  • Deliver a weekly performance snapshot and a monthly rollup.
  • Diagnose underperforming sends and come back with specific fixes.
• Compliance
  • Keep all sends compliant with relevant regulations.
  • Route insurance copy through the appropriate compliance review.

Qualifications

• Hands-on Campaign Monitor experience is required.
• 4+ years owning email marketing execution and strategy.
• Demonstrated ability to write conversion-focused email copy.
• Working knowledge of email HTML/CSS.
• Practical deliverability knowledge.
• Comfort with GA4 and UTM-based attribution.
• Experience running structured A/B tests.
• Familiarity with CAN-SPAM and TCPA requirements.
• Proven ability to manage competing priorities.

Preferred Qualifications

• Experience with Salesforce and CRM stages as automation triggers.
• Insurance or financial services background.
• Experience marketing to both small business and direct-to-consumer audiences.
• Experience writing for ESL or international audiences.
• Email QA tooling experience.
• Experience supporting phone-based or agent-assisted conversion models.
• Experience with a second ESP.

Benefits

• Employee Ownership Program.
• Professional development opportunities.
• Owner Referral Program.
• Work from home reimbursement for remote/hybrid roles.
• Canary emergency financial assistance program.
• Comprehensive medical, dental, vision.
• Life/AD&D Insurance.
• Confidential, Employee Assistance Program.
• Health Savings Account, includes company contribution.
• Short-term disability.
• Voluntary benefits.
• Employee discounts.
• 401(k) Plan with company match contribution.
• Various Time Off Programs.
• 11 company paid holidays.