[Hiring] Growth Manager @Block

Role Description

Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.

This role blurs growth and product. You won't hand requirements off to someone else. On this team, you are the product owner for your growth levers. You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.

• Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app.
• You'll pick the lever most likely to move the metric, run the experiment, and scale what works.
• You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group.
• This isn't a traditional marketing role; you'll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.

People who thrive here have come from growth product, growth marketing, lifecycle, business operations, and consumer analytics. What they share is a drive to own outcomes, an experimentation reflex, and the ability to move between strategy and the details.

Qualifications

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
• Experience shaping the product experience itself and working directly with engineers to ship it.
• Comfort moving between strategy and hands-on execution.
• Strong data instincts.
• Deep experimentation experience.
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• Fluency with AI tools as a core part of how you work.
• Clear, structured, takeaway-first communication.

Requirements

• Own activation and habituation goals end-to-end as the GM for your area.
• Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention.
• Own the roadmap and experiment backlog for your area.
• Run rapid experiments across a wide range of levers.
• Ship directly with Engineering, ML, and Design.
• Diagnose your own funnel.
• Push the frontier on AI decisioning and automation.
• Bring what you learn back to the Engagement Marketing team.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand.

Benefits

• Remote work.
• Medical insurance.
• Flexible time off.
• Retirement savings plans.
• Modern family planning.