[Hiring] Growth Marketing Manager @Blackboard

Role Description

The Growth Marketing Manager drives campaign execution for Blackboard’s new logo pipeline and serves as a key connector between acquisition and the post-sale customer journey. This role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

This is a creator and executor role. You will own end-to-end campaign planning and delivery:

• From brief to launch to performance reporting, with review at key milestones.
• Work closely with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org.
• Manage execution of physical and digital field presence in Business & Government.
• Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.

The right person for this role understands that AI is changing the buyer journey. You are expected to actively use AI tools and build AI-enabled workflows and automations that help you work with greater speed and efficiency.

Qualifications

• 5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
• Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own.
• Hands-on ABM experience: you have executed account-based programs and know how to tailor plays at the account level and measure their impact.
• Field and event marketing ownership: you have executed conference presence and regional programs, helped manage event budgets, and tracked post-event results.
• AI-forward mindset: you use AI as a core part of how you work and have built workflows or automations to improve campaign efficiency.
• Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked.
• Strong working knowledge of HubSpot or Marketo and Salesforce.
• Experience with intent data platforms — 6sense, Demandbase, or similar.
• Experience working with agency partners for paid media (search, display, programmatic) and coordinating creative production.
• Ability to operate independently in a fast-moving org.
• Strong written communication skills.
• Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships.
• Fluency in written and spoken English.

Requirements

• Manage and execute the integrated campaign calendar for new logo acquisition in the Business & Government segment.
• Translate GTM positioning and competitive differentiation into compelling, audience-specific campaign narratives and assets.
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the Business & Government universe.
• Partner with Marketing channel teams to ensure programs compound ROI.
• Use and build AI-enabled workflows to support campaign analysis, audience personalization, and performance optimization.
• Coordinate with Events, Sr Manager to manage regional field activation programs.
• Track and report post-event attribution using established models.
• Own a direct pipeline contribution target.
• Leverage intent data and buying signals to prioritize campaign audiences.
• Flag expansion signals to the Customer Growth & Advocacy team.
• Brief and collaborate with Content and Brand teams to develop campaign assets.
• Coordinate with Marketing Ops to ensure proper list segmentation and campaign tracking.
• Own campaign performance reporting.
• Continuously test and optimize campaign elements.
• Present campaign results and recommendations at weekly pipeline reviews.
• Influence without authority: work across Sales, CS, and Marketing.

Benefits

• The expected salary range for this position is $86,900 - $90,000.
• The range reflects base salary only and does not include additional compensation such as company bonus or benefits.