[Hiring] Growth Marketing Lead @Ruby Labs

Role Description

We are building a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products. As the platform continues to grow, we are looking for an experienced Growth Marketing Lead to own its digital presence and build a scalable marketing engine around the product. This is a highly hands-on role. You will own the full journey from:

• Positioning and website
• Content and distribution
• Acquisition funnels
• Qualified pipeline

We are looking for someone who has already worked in strong B2B SaaS, FinTech, Payments, DevTools, or other technical startups and understands how to market complex technology products to sophisticated audiences. You should be comfortable operating independently and using AI, automation, and modern marketing tools to achieve the output normally expected from a broader marketing team.

Qualifications

• 4+ years of hands-on experience in growth, content, digital marketing, or demand generation.
• Proven experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment.
• Strong portfolio of marketing initiatives you personally built or owned.
• Demonstrated ability to generate measurable results such as:
  • Organic traffic growth
  • Qualified leads
  • Pipeline
  • Conversion improvements
  • Audience growth
  • Successful content or campaign performance
• Strong understanding of B2B acquisition funnels and complex sales cycles.
• Excellent written English and strong copywriting skills.
• Strong understanding of positioning, messaging, and content strategy.
• Practical experience with SEO and website conversion optimization.
• Experience with marketing automation, CRM, and analytics platforms.
• Strong understanding of LinkedIn and B2B content distribution.
• Ability to operate independently with minimal supervision.
• Strong hands-on experience with modern AI tools.

Requirements

• Strong plus:
  • Experience in payment orchestration, payments infrastructure, payment processing, FinTech, billing, subscriptions, fraud or risk platforms, API-first SaaS.
  • Experience at a high-growth startup with a strong content and media presence.
  • Experience building a marketing function or major acquisition channel from an early stage.
  • Experience with tools such as HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar platforms.
  • Experience building marketing workflows with ChatGPT, Claude, Perplexity, Cursor, or other AI tools.
  • Experience working with PR, podcasts, industry media, events, or executive thought leadership.
  • Existing network within the payments or FinTech ecosystem.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.