[Hiring] Email Automation Specialist @OuterBox

Role Description

As an Automation Specialist at OuterBox, you will be a key player in designing sophisticated marketing automation workflows that deliver highly personalized customer experiences. You'll build and execute campaigns, bringing personalized experiences to life. Your passion for innovation and data-driven optimization will be essential as you collaborate with Email Marketing Specialists and the User Experience team to drive exceptional results for our clients. This role is fully remote, based in the United States.

Job Responsibilities:

• Automation Workflow Development:
  • Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.
• Lifecycle Touchpoint and Segmentation Planning:
  • Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
• Stakeholder Communication:
  • Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
• Performance Monitoring and Quality Assurance:
  • Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Data Management and Dynamic Content:
  • Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
• Compliance and Best Practices Adherence:
  • Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
• Additional duties, as assigned.

Qualifications

• 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• 3+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript.
• Experience with relational databases and SQL.
• Working knowledge of HTML / CSS to complement drag-and-drop email builds.
• Proficient understanding of email marketing and KPIs.
• Strong communication skills (written, verbal, as well as visually through diagrams and concepts).
• Excellent problem-solving skills to create innovative solutions to complex problems.
• Attention to detail and time management skills.
• Actively stays up to date with the latest trends in email marketing and automation.

Requirements

• Nice to have additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring.
• Knowledgeable about cross-inbox & cross-device compatibility.
• Understanding of email authentication protocols.
• Good grasp of web analytics, experience with Google Analytics.

Benefits

• Empowering your journey through every stage of growth—so you can do your best work and live your best life.
• Exceptional teams deserve exceptional support. Our employee benefits package includes:
  • Generous paid time off.
  • Healthcare coverage.
  • Retirement savings options.
  • Professional development opportunities.
  • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.
• Health Insurance.
• 401(k) & Retirement Savings.
• Generous Paid Time Off.
• Flexible Scheduling.
• Remote-First Culture.
• Professional Development.
• Employee Referral Program.
• And more!

Salary Description

$70,000 - $85,000