[Hiring] Email Marketing Specialist @TEKsystems

Role Description

The Email Marketing Specialist plans and executes email campaigns through the use of the Marketo marketing automation system. Works closely with Product and Channel Marketing teams, as well as Enterprise Communications, in the planning and implementation of all marketing automation projects. Serves as a power user of the marketing automation system.

• Administers the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows. (20%)
• Partners with account teams to translate marketing requirements to create functional campaigns within marketing automation and CRM systems. (20%)
• Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue. (15%)
• Analyzes operational process to determine and implement new efficiencies. (10%)
• Manages email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance. (10%)
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality. (10%)
• Implements advanced marketing automation system features to improve email contribution to pipeline and revenue. (5%)
• Provides documentation and training to support end users. (5%)

Qualifications

• 1-3 years of Email Marketing campaign management and execution using Marketo
• Proven experience using HTML and CSS
• Bonus skills: Salesforce CRM and A/B testing experience

Requirements

• This is a Contract position based out of Rochester, NY.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)