[Hiring] Digital Advertising Manager @Moonshot

Role Description

The Digital Advertising Manager will lead the strategy, execution, and optimization of digital advertising campaigns across Moonshot's U.S. Online Violence Prevention portfolio. This role combines hands-on digital advertising expertise with strategic campaign oversight, budget management, creative innovation, and technical leadership.

Unlike traditional commercial advertising, our campaigns seek to influence awareness, attitudes, and behaviors, including encouraging help-seeking and building resilience to harmful narratives. The successful candidate must understand how to adapt digital marketing strategies, audience engagement approaches, and performance measurement to these objectives, rather than relying solely on traditional conversion metrics.

A key priority is advancing Moonshot's digital campaigning capabilities to incorporate more engaging and innovative approaches, including:

• Video
• Visual storytelling
• Creator and influencer partnerships
• Emerging technologies
• Other creative formats

Reporting to a Senior Manager, this role will provide project direction to junior campaign managers and serve as the team's primary technical resource, offering hands-on troubleshooting, training, and coaching to strengthen the team's advertising capabilities.

Candidates must be based in MA, CO, NY, VA, GA, PA, MD, WI, TN, TX, OR, NJ, or DC. Occasional travel may be required.

Qualifications

• Demonstrated experience developing, managing, and optimizing digital advertising campaigns, including strategic responsibility for multiple campaigns and advertising budgets.
• Hands-on expertise with major digital advertising platforms, including campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance measurement.
• Experience with non-commercial campaigns, such as strategic communications, public health, or social impact, or demonstrated ability to adapt commercial digital advertising approaches to awareness, behavior change, and other non-transactional objectives.
• Experience developing innovative advertising strategies, creative formats, and audience engagement approaches, using performance data to inform improvements.
• Strong analytical, budgeting, and project management skills, including the ability to manage competing priorities and optimize advertising expenditure.
• Experience providing technical guidance, coaching, or training to colleagues, particularly less experienced campaign staff.
• Strong communication, collaboration, and problem-solving skills, with the ability to translate technical concepts for non-specialist stakeholders.
• Candidates must be eligible to work in the US, and will be required to undertake and pass any relevant security clearance procedures per client needs.

Requirements

• Experience with video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats.
• Familiarity with AI-enabled creative technologies, generative engine optimization (GEO), or emerging digital discovery approaches.
• Experience working in a digital marketing agency, consultancy, or other multi-client environment.
• Knowledge of targeted violence prevention, P/CVE, online harms, or related fields.
• Experience developing standardized advertising processes, training resources, or technical quality assurance frameworks.

Benefits

• 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
• Flexible public holiday policy with the option to work federal holidays in exchange for a day off at another time.
• Full private healthcare package, including coverage for partners and children.
• Dental & Vision Insurance.
• Life & Disability Insurance.
• 24/7 access to free counseling via our Employee Assistance Program.
• 3% matched 401k contributions.
• 401(k) Roth Contributions.
• Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
• All permanent employees are granted share options upon employment.

Salary

Salary: $97,650 - $115,500 (depending on skills and experience).