[Hiring] Direct Mail Specialist @Twin Health

Role Description

Direct mail drives roughly 59% of Twin's member registrations today — the single largest acquisition channel — but it has never had a dedicated owner. This role owns direct mail end to end: cadence, creative testing, vendor management, and cost accounting — with a mandate to fix the channel's biggest problems first and build the instrumentation that makes every decision here reusable as training data for Twin's next-generation, individually-targeted acquisition engine.

This is a hands-on, individual-contributor role for someone who wants full ownership of a channel that already moves the business, with a direct hand in shaping how it gets measured and automated going forward.

Responsibilities

• Direct Mail Program Ownership
  • Own the direct mail channel end to end: drop cadence, creative testing, cost-per-piece accounting, and the vendor relationship with our print partner (RRD).
  • Diagnose and reverse the scan-rate decline (3.27% → 1.01% over the past 11 months) — determine whether the driver is creative fatigue, cadence, list saturation, or contact-data quality before recommending a fix.
  • Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing.
• Instrumentation & Decision Logging
  • Log every mailer, variant, and segment decision with what was considered and why.
  • Partner with the Technical Lead and Senior Marketing Analyst to close known data gaps in the channel.
  • Ensure every send is joinable to an individual lead record.
• Testing & Optimization
  • Design and run direct mail A/B tests — messaging, format, cadence — with a stated hypothesis and success metric before launch.
  • Build on the existing Motivation vs. Barrier messaging framework and extend it with new axes as evidence supports.
• Cross-Functional Partnership
  • Partner with Marketing on creative production and approval.
  • Coordinate with the partner/client team on partner-specific creative approval SLAs and marketing permission tiers before any send.
• AI-Powered Execution
  • Use AI tools such as Claude to draft creative variant copy, summarize test results, and accelerate reporting.
• Other duties as assigned.

Qualifications

• 5+ years in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry.
• Experience managing a direct mail vendor/print relationship (RRD or comparable), including cost negotiation and production timelines.
• Comfortable working with campaign and lead-level data in a CRM (Salesforce) and marketing automation platform (Braze or comparable).
• Experience designing and reading A/B tests, with a working understanding of sample size and significance.
• Strong project management skills — this channel runs on hard print and drop deadlines.
• Able to reason about lead-grain data concepts.

Preferred Qualifications

• Experience in a highly regulated industry (healthcare, financial services, insurance) with partner or client creative-approval workflows.
• Experience with lifecycle/cadence-based marketing rather than calendar-batch marketing.
• SQL literacy.
• Experience partnering with data or analytics teams to close measurement gaps in an existing channel.

Compensation and Benefits

• The compensation range for this position is $90,000 - $110,000 annually.
• A competitive compensation package in line with leading technology companies.
• A remote and accomplished global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents.
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family.
• 401k retirement savings plan.