[Hiring] Senior Manager, Product Marketing and Client Expansion @Foundant + smartsimple

Role Description

Product Marketing

• Develop compelling positioning and messaging across multiple products and segments, ensuring clear differentiation in the market.
• Partner with product teams to manage the go-to-market planning and execution for feature enhancements and new product initiatives – promoting alignment across the broader marketing, sales, and client experience teams.
• Write and refine external product messaging from Foundant's website, third-party review platforms, and sales materials.
• Partner with Sales, Product, and Client Experience to create impactful sales enablement (pitch decks, brochures, tool kits, and comparison charts) that help reps confidently communicate the value of Foundant's suite of solutions.
• Conduct ongoing competitor analysis and translate research into sharpened messaging and enablement that helps sales win.
• Continuously measure message and positioning performance across the funnel — from net-new positioning to expansion campaigns — and refine based on conversion and engagement metrics.

Client Growth

• Own the client demand generation expansion strategy with key stakeholders, defining which product priorities represent the biggest revenue opportunity with existing clients.
• Develop compelling narratives that highlight reasons why clients should upgrade, expand, or renew their Foundant Solutions.
• Write, edit, and execute impactful communications that will create interest and increase revenue across client base.
• Partner with Client Success and Demand Generation to activate the expansion strategy through targeted client campaigns.
• Test expansion messaging and campaign performance, and refine based on upgrade, expansion, and renewal results.

Qualifications

• 7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing.
• A track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch.
• Strong writing and editing skills, with experience producing compelling, benefit-driven messaging.
• Strong communication and cross-functional partnership with product, sales, client success, and the broader marketing team.
• Ability to prioritize and manage multiple projects at once, while staying focused on the high-level strategy.
• Experience working in a fast-paced environment, ideally within PE-backed SaaS.
• Strong preference for candidates with experience in organizations that have successfully navigated rapid growth and multiple acquisitions.

Benefits

• Competitive salary and benefits, including tuition and lifestyle reimbursements, and bespoke mindfulness and fitness initiatives.
• Flexible PTO policy, allowing freedom to manage time for personal well-being and professional success.
• Opportunities for professional and personal development through collaboration across teams and exposure to diverse ideas, expertise, and projects.
• Support for internal mobility to help achieve career goals, including exploring new roles and leadership opportunities.
• Autonomy and responsibility, empowering creative and independent work approaches.
• Employee recognition as a core part of the culture, ensuring great work is acknowledged.