[Hiring] Email & SMS Specialist @Twin Health

Role Description

Join Twin Health as we reinvent the standard of care in metabolic health. This role owns both Email and SMS channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops.

• Email Program Ownership
  • Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship.
  • Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing.
• SMS Buildout (net-new)
  • Build Twin's first SMS program from scratch on the existing Braze platform.
  • Own SMS consent and TCPA compliance from day one.
• Instrumentation & Decision Logging
  • Log every creative, cadence, and segment decision.
  • Ensure every send is joinable to an individual lead record.
• Testing & Optimization
  • Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch.
  • Build on the existing Motivation vs. Barrier messaging framework.
• Cross-Functional Partnership
  • Partner with Marketing on creative production and approval.
• AI-Powered Execution
  • Use AI tools such as Claude to draft creative variants and accelerate reporting.
• Other duties as assigned

Qualifications

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP.
• Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics.
• Strong grasp of deliverability and inbox-placement mechanics.
• Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform.
• Experience designing and reading A/B tests.
• Comfortable executing within a channel strategy set by someone else.

Requirements

• Preferred experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM.
• SQL literacy.
• Experience partnering with a channel-orchestration manager or director.

Benefits

• A competitive compensation package in line with leading technology companies.
• A remote and accomplished global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents.
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family.
• Health Savings Account and Flexible Spending Account options.
• 401k retirement savings plan.