[Hiring] Senior Brand Manager @iFIT

Role Description

We are currently seeking an ambitious pace-setter to join our team as a Senior Brand Manager, NordicTrack B2B remotely in the US. NordicTrack is building its B2B business by extending its premium fitness equipment brand into commercial markets.

• Own the commercial go-to-market for the total NordicTrack commercial portfolio.
• Translate customer insight into commercial growth.
• Define the business by establishing which segments to serve.
• Partner to the commercial P&L by providing marketing inputs needed for growth and margin goals.
• Be the marketing partner Sales counts on by providing insights and assets.
• Build the demand engine and channel support.

Essential Duties and Responsibilities

• Size the commercial fitness equipment market and prioritize segments.
• Build segment-level understanding of commercial customers.
• Track how commercial customers buy and judge which shifts matter.
• Recommend realistic awareness, adoption, and share ambitions for NordicTrack Commercial.
• Translate category ambition into pipeline strategy and channel roles.
• Position NordicTrack across the commercial market.
• Build a full-funnel communication framework.
• Connect rational proof points to the jobs and motivations of commercial buyers.
• Carry positioning consistently through various channels.
• Translate segment insight into creative strategy.
• Brief and direct Creative on customer-facing assets.
• Own paid media and digital strategy as a lead generation channel.
• Own launch planning across the commercial portfolio.
• Write briefs that define audience and messaging.
• Build category storytelling for sales teams and partners.
• Create launch toolkits and training materials.
• Work with Sales to define how inbound leads route and qualify.
• Define success metrics across various stages.
• Measure campaign effectiveness and pivot as necessary.
• Take select upside bets from concept to execution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products.
• Track record translating customer and segment insight into creative strategy.
• Experience briefing and directing creative for customer-facing web assets.
• Working command of paid media and digital marketing strategy.
• Proven track record partnering closely with a sales organization.
• Demonstrated ability to read campaign performance and adjust course.
• Experience launching new products or emerging categories.
• Ability to decide with incomplete information.
• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• Experience operating in both scaled brands and resource-constrained environments.
• High ownership mindset with a willingness to step in wherever needed.
• Exceptionally clear and concise written and verbal communication skills.

Benefits

• Compensation may vary based on job level, geographic work location, and position incentive plan.
• Pay Range: $130,000 — $145,000 USD.

Disclaimer

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.