[Hiring] Senior Manager, Technical Brand & Content @Airbnb

Role Description

Airbnb’s mission is to create a world where people can Belong Anywhere. As we work to achieve that mission, our cross functional Tech Operations and Programs team helps enable Tech organizations to execute and deliver on high impact programs and initiatives.

You will decide what the engineering world knows about Airbnb. Our engineers solve hard problems at scale across infrastructure, data, and applied AI — and they write about that work well. Almost none of the engineers we'd most like to hire have ever seen it. You'll change that, and the change is measurable.

• A year in, senior candidates should arrive already able to describe our technical work accurately.
• Our engineers should be recognised names in their fields rather than anonymous authors.
• Airbnb should be the source people cite on at least one technical domain.
• The strongest engineers in the market should have a reason to choose us that has nothing to do with the offer.

That is a rare kind of impact for this discipline. Most tech brand roles are asked to manufacture credibility that isn't there. Here the engineering is genuinely strong and already documented — the gap is that it doesn't travel. You'd be building the function that closes it, with real autonomy, very little inherited process, and direct access to engineering leaders and our CTO.

Qualifications

• Substantial experience in technical content, developer relations, engineering communications or technical editorial — including time spent working directly with engineers, not adjacent to them.
• Technical fluency. You don't need to write production code, but you need to hold your own in a systems design conversation, read a design doc, and judge whether a draft post says anything real.
• Editorial judgment and hands-on craft. You can edit an engineer's draft into something sharper without flattening their voice.
• Influence without authority. You've built systems and incentives that got busy senior people to produce.
• Program discipline. You've owned events, budgets and vendors end to end.
• Measurement literacy. You connect brand work to funnel outcomes.
• Judgment on risk. You've navigated legal and security review.

Requirements

• Own the editorial engine. Run the Airbnb Tech Blog end to end: sourcing topics from teams, coaching engineer-authors, editing to a high bar, and moving posts through legal, security and comms review without letting them stall.
• Find the cross-team narratives. Work across orgs to identify the themes that connect work from multiple teams.
• Build our voices. Help our engineers and technical leaders develop genuine public presence: bylines, talks, speaker coaching, and a pipeline of new voices.
• Own distribution. Establish our canonical home on an Airbnb-owned domain and decide what our social channels are for.
• Run our external presence. Set conference and event strategy and manage what we host ourselves.
• Steward our open source presence. Ensure what Airbnb claims publicly is accurate and maintained.
• Prove it works. Partner with Talent Acquisition to connect this work to hiring outcomes.

Benefits

• Base pay range: $192,000 — $237,000 USD.
• Role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Company Description

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.