[Hiring] Business Development Representative @Vanilla Technologies

Role Description

Vanilla is looking for a curious, resourceful, and technically minded Business Development Representative (BDR) to help generate pipeline and build a smarter, more scalable outbound sales motion. This is a sales role first - but not a traditional BDR role. You’ll identify and engage target prospects, develop account strategies and messaging, execute outbound campaigns, and create qualified opportunities. You’ll also use AI, agents, automation, and modern GTM technology to make our prospecting more targeted, personalized, and efficient.

You don’t need to be an engineer. We’re looking for an early-career sales professional who is excited about AI, comfortable experimenting with technology, and interested in helping build the next generation of outbound sales at Vanilla.

What You’ll Do

• Generate pipeline:
  • Identify, research, and engage target accounts and prospects through thoughtful, multi-channel outbound outreach.
• Own your goals:
  • Work toward quarterly targets for qualified pipeline, meetings, and outbound activity.
• Develop targeted account strategies:
  • Create Account Plans for priority accounts and tailor outreach based on the company, persona, business need, and relevant buying signals.
• Build better messaging:
  • Develop and test personalized messaging across different segments, personas, and use cases, continuously improving based on results.
• Partner on ABM:
  • Work with Marketing to develop targeted and account-based campaigns and measure what generates engagement and pipeline.
• Use AI for outbound:
  • Leverage AI for prospect research, lead qualification, personalization, messaging, buying-signal identification, and follow-up.
• Build agents and automations:
  • Experiment with lightweight AI agents and automated workflows that eliminate repetitive work and make prospecting more scalable.
• Improve our GTM tech stack:
  • Help connect and optimize tools across Salesforce, prospecting, enrichment, sales engagement, and marketing.
• Manage pipeline and data:
  • Maintain accurate Salesforce account and opportunity data and use reports and dashboards to track performance.

Qualifications

• 2+ years of experience in business development, sales development, B2B sales, growth, or a related role.
• Strong written and verbal communication skills and an ability to create compelling, personalized outreach.
• Curious, analytical, and comfortable researching companies, industries, and prospects.
• Highly interested in AI and how it can improve modern sales and prospecting.
• Comfortable using AI tools such as ChatGPT, Claude, or similar platforms in your everyday work.
• Interested in building AI agents, automated workflows, and repeatable GTM systems.
• Comfortable learning and experimenting with new sales and automation technology.
• Self-directed, resourceful, and excited about working in a startup environment where you’ll help build the process, not just follow it.
• Experience with Salesforce, Relevance, Gong, or similar GTM and automation tools is a plus.

Requirements

• Success means creating qualified pipeline while helping Vanilla build a smarter outbound engine.
• You’ll be measured primarily on pipeline and sales development results, while also helping improve targeting, messaging, conversion, and the AI-powered workflows that make our GTM efforts more effective and scalable.

Benefits

• Flexible paid time off policy and 10 company-wide paid holidays.
• Parental leave, 6 weeks for all full-time employees and up to 14 weeks for birthing parents.
• Medical, dental, and vision benefits coverage for employees and their families.
• 401K eligibility after one month of employment.
• Free estate planning documents.
• Budget for learning & development and home office setup.
• Paid parking or transit for hybrid and in office employees.