[Hiring] Vertical Marketing Manager @Array

Role Description

As a Vertical Marketing Manager at Array, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical. This role reports to the Senior Partner, Marketing.

Why this role matters:

• Generic messages don’t win must-get accounts.
• The Vertical Marketing Manager ensures every message a target account sees feels tailored to them: their industry, pain points, and numbers.
• This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships.
• You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Array wins in your assigned market.

You will:

• Define and execute a vertical marketing strategy for your assigned GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Build personalized messaging frameworks by account tier, persona, and pain point.
• Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives.
• Translate complex, data-rich capabilities into compelling, industry-specific messaging.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) personalized to the account level.
• Maintain a habit of using AI tools to think, build, and ship faster.

Campaign strategy:

• Partner closely with GTM leaders to build and execute campaigns based on personalized messages.
• Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products.
• Coordinate integrated campaign strategies across touchpoints.
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results.

Cross-functional partnership:

• Act as the vertical marketing owner for your pod during planning cycles and QBRs.
• Influence stakeholders across Product, Sales, Data, RevOps, and Marketing.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Qualifications

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, financial services, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs.
• Strong ability to translate complex, data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
• A belief that AI is reshaping work — you instinctively use it to accelerate everything you do.

Requirements

• Pay transparency: $160,000 + for base salary, depending on experience.
• Full-time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents.
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend.
• 100% 401k match up to 4% with immediate vesting.
• Generous and competitive parental leave for all parents.
• $1,000 desk setup subsidy to set up your unique remote office.
• $100/month to subsidize wifi/cell phone expenses.
• Summer Fridays (half-day Fridays) typically from late May to the end of August.
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces.