[Hiring] Email Marketing Specialist @Nimble Gravity

Role Description

We're looking for a hands-on Email Marketing Specialist to work closely with a client's team to plan, write, build, and automate their email program, covering everything from a single nurture sequence to a full lifecycle journey.

This contract role supports one client’s email marketing program as part of a Nimble Gravity engagement. The Email Marketing Specialist manages email campaign development and execution, combining strategic thinking with hands-on production. You’ll write copy, build campaigns, set up automations, report on results, and use those insights to improve the next send.

You're comfortable working directly with clients to understand their goals, and you know how to translate those goals into email strategy, content, and sequencing that gets results. You have real experience building and launching campaigns in Mailchimp, and enough familiarity with Salesforce to help route and enroll leads into the right journeys.

Qualifications

• 2 to 4 years of experience in email marketing, marketing automation, or a related field.
• Hands-on experience building, testing, and launching campaigns in Mailchimp is required.
• Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment.
• Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert.
• Experience building nurture sequences, drip campaigns, or lifecycle journeys.
• Comfortable working directly with client stakeholders and communicating clearly under deadline.
• Working knowledge of segmentation, list management, and email automation logic.
• Understanding of email deliverability fundamentals, A/B testing, and performance reporting.
• Available to commit contract hours for the duration of the engagement.

Requirements

• Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities.
• Translate the client's business objectives into clear email marketing strategy and recommendations.
• Present campaign plans, timelines, and performance results to the client in a clear, confident way.
• Write and edit email copy, including subject lines, body content, and calls to action, that's on-brand and built to convert.
• Design B2B email sequencing and journey logic for a variety of email campaigns, from lead generation to nurture campaigns.
• Plan multi-touch campaigns that coordinate timing, messaging, and audience segments across a sequence.
• Ensure every campaign reflects the client's brand voice, messaging, and standards.
• Build, test, QA, and launch email campaigns in Mailchimp, from single sends to multi-step automations.
• Set up and manage automation workflows and triggers.
• Build and maintain audience segments and list hygiene to keep targeting sharp and deliverability strong.
• Configure and manage the enrollment of leads into specific campaigns and journeys, coordinating with Salesforce data, lead status and routing.
• Monitor sending best practices, compliance (CAN-SPAM, GDPR where applicable), and deliverability health.
• Track and report on opens, clicks, conversions, and campaign-level performance.
• Run A/B tests on subject lines, content, send times, and sequencing to continuously improve results.
• Turn performance data into clear takeaways and recommendations for the client.

Benefits

• You'll help leading financial institutions and other clients adopt AI in meaningful ways.
• You'll work directly with clients, engineers, and AI specialists to turn emerging technology into measurable business outcomes.
• If you enjoy teaching, facilitating, influencing, and helping people embrace new ways of working, we'd love to talk.