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Marketing
Senior Marketing Automation Specialist
@Turnitin, LLC
[Hiring] Senior Marketing Automation Specialist @Turnitin, LLC
Mar 20, 2025 - Turnitin, LLC is hiring a remote Senior Marketing Automation Specialist. 💸 Salary: unspecified. 📍Location: Latin America (LATAM).
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Marketing Automation Specialist is a critical member of the global Marketing Operations team, responsible for executing and optimizing marketing automation campaigns. This role requires a strong understanding of marketing automation platforms (Pardot preferred), CRM systems (Salesforce), and digital marketing principles, particularly email marketing.
- Work closely with global marketing teams to translate their strategic goals into tactical execution within our marketing automation platform.
- Tasks include list management, campaign creation, form building, and performance analysis.
Qualifications
- 2+ years of hands-on experience with marketing automation platforms, preferably Pardot
- Strong understanding of CRM systems, particularly Salesforce
- Proficiency in email marketing best practices, including deliverability and A/B testing
- Excellent analytical skills to measure campaign performance and identify optimization opportunities
- Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their application in marketing systems
- Strong attention to detail and organizational skills
- Ability to work independently and as part of a global team
- SQL skills preferred, but not required
Requirements
- Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms.
- Establish and enforce data governance best practices, including deduplication, normalization, and validation.
- Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations.
- Develop and manage processes to ensure accurate segmentation, reporting, and attribution.
- Efficiently manage and maintain marketing automation platform (Pardot).
- Oversee list imports, pulls, and unsubscribe requests.
- Create and manage forms to capture lead information.
- Upload and manage files within the platform.
- Organize and maintain folder structures for efficient workflow.
- Build and execute email campaigns, including A/B testing and personalization.
- Conduct regular audits and clean-up of platform data and processes.
- Develop and maintain documentation for platform processes, data workflows, and governance policies.
- Implement requested changes to lead routing rules.
- Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives.
- Segment audiences based on specific criteria to deliver personalized messaging.
- Monitor campaign performance metrics and make data-driven adjustments.
- Troubleshoot system-related issues and optimize workflows within Pardot.
- Utilize SQL to extract data, validate campaign audiences, and join multiple data sources.
- Stay up-to-date on industry trends and best practices for marketing automation.
- Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans.
- Communicate clearly and concisely with both technical and non-technical stakeholders.
- Document processes and create knowledge base articles to improve efficiency and knowledge sharing.
- Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service.
- Maintain and expand a knowledge base of best practices and troubleshooting tips.
Benefits
- Generous time off and health and wellness programs that offer choice and flexibility.
- Experience a remote-centric culture that empowers you to work with purpose and accountability.
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| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Latin America (LATAM)
|
|
Job Type
full-time
|
Posted
Mar 20, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
