Back to Remote jobs  >   Marketing
Senior Manager, Campaign Marketing @Katalon, Inc.

[Hiring] Senior Manager, Campaign Marketing @Katalon, Inc.

Feb 11, 2025 - Katalon, Inc. is hiring a remote Senior Manager, Campaign Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: Vietnam.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

As a Sr Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact. Your role will require strategic thinking, adaptability, and cross-functional leadership to create and implement transformative marketing campaigns tailored to dynamic business needs. Your responsibilities will include:

  • ABM Campaign Strategy and Execution
    • Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
    • Lead team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
    • Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
    • Manage multi-channel demand generation campaigns, including creative content, email nurturing flows, and sprint planning.
  • Collaborative Partnerships
    • Work closely with global sales and marketing teams, to create account-focused playbooks for 1:Few and 1:Many engagements.
    • Collaborate with outbound prospecting, inbound lead follow-up, nurturing, event engagement, and meeting setting to accelerate pipeline growth and bookings.
  • Performance Analysis and Documentation
    • Deliver actionable insights and recommendations through regular performance reporting.
    • Maintain clear, accessible documentation of campaign processes and strategies for cross-team use.
  • Marketing Automation and Analytics
    • Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts, driving and accelerating sales opportunities.
    • Build and manage signal-driven email nurturing workflows in tools like HubSpot to engage and convert high-quality accounts.
    • Continuously iterate and optimize campaigns based on data and analysis of ABM performance.

Qualifications

  • 4+ years of experience in managing multi-channel marketing campaigns, particularly in account-based and signal-based marketing.
  • 3+ years of experience managing marketing teams. Remote team management experience is a major plus.
  • Proven track record in leading change-driven marketing initiatives that align with business objectives.
  • Proficiency in marketing automation tools (HubSpot preferred) and CRM platforms (Salesforce preferred).
  • Strong knowledge of A/B testing, experimental design, and campaign analytics, with experience in attribution reporting a plus.
  • Demonstrated ability to manage complex, intersecting projects with evolving priorities and strict deadlines.
  • Exceptional communication and organizational skills to foster alignment across teams and adapt to dynamic environments.
  • Experience working in a multi-national environment, capabilities to work with teams across the world.
  • Experience in B2B software marketing, ideally within the test automation or SaaS space.
  • Familiarity with Katalon tools and a willingness to learn and align strategies with the company’s solutions.
  • Flexibility to thrive in dynamic, fast-paced environments and contribute to a culture of continuous improvement.
  • Commitment to Katalon’s mission of empowering teams through data-driven, customer-focused marketing efforts.

Requirements

  • Average time to close for accounts within the ABM strategy compared to firmographic lookalike accounts.
  • Average deal size of closed-won deals within the ABM strategy.
  • Account penetration: number of touchpoints to close.
  • Increased opportunities per company within the ABM strategy.
  • Percentage of Marketing Qualified Leads converting to Account Qualified Opportunities.

Benefits

  • Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
  • Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
  • Statutory Benefits: Benefits in compliance with the labor law of your respective based country.
  • Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
  • Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
  • Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.

Similar Remote Jobs

More jobs at Katalon, Inc.

More Marketing jobs

More jobs in Vietnam

Kickstart Your Job Search

Need advice to apply? Join our free Webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free

Unlock 52,136 additional remote jobs, advanced search & email notifications

Get Access Now

Too many emails? Declutter your inbox with Meco

Your home for reading newsletters

Try for free - no card required.
Before You Apply
️
đź“Ť Be aware of the location restriction for this remote position: Vietnam
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Senior Manager, Campaign Marketing @Katalon, Inc.
Marketing
Salary đź’¸ unspecified
Remote Location
Vietnam
Job Type unspecified
Posted Feb 11, 2025
Apply for this position Unlock 52,136 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: Vietnam
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Senior Manager, Campaign Marketing Apply for this position Unlock 52,136 Remote Jobs
Ă—
  • Unlock 52,136 hidden remote jobs.
  • Your shortcut to remote work. Apply before everyone else.
  • Click and apply. No middlemen, no hassle.
Remotive - Email digest of tips on remote work and productivity | Product Hunt

We’re not like the other sites. Come see why!

50% off in March 2025
  • Single payment
  • Lifetime access
  • Filter by location/skills/salary…
  • Create custom email alerts
  • Private Slack Community

Get relevant job opportunities in your inbox

    Remotive
    Find Remote Jobs
    Hiring Remotely
    Quick Access