[Hiring] Public Sector Field Marketing Manager @Sans
Mar 21, 2025 - Sans is hiring a remote Public Sector Field Marketing Manager. đź’¸ Salary: $85,000-95,000. đź“ŤLocation: USA.
Role Description
We are looking to hire an industry experienced Public Sector Field Marketing Manager to be responsible for the demand generation plan for our US Federal and State and Local teams through a number of marketing channels including but not limited to:
- Field marketing events
- Sales collateral
- Account-based efforts
- Prospect targeting
You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales teams and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully.
Your role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering output. Your support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement.
You should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and industry specific field marketing strategies and tactics.
Qualifications
- Bachelor’s in marketing or related discipline
- 7+ years of related marketing experience, ideally in field marketing or sales enablement
- Proven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategy
- Experience partnering with US federal teams
- Solid understanding of the US Federal procurement and purchasing process
- Experience with Salesforce CRM
- Highly organized and proficient at managing multiple projects at the same time
- Strong communication skills – written and oral
- You are entrepreneurial and work well in a rapidly changing environment
- You are creative, innovative, and always think outside the box
- You are metric driven and have the ability to draw insight from complex marketing data
- Confident with a dynamic and hands-on personality
Requirements
- Define an industry driven marketing plan that supports the federal and state and local sales strategy
- Provide insight and US Federal specific requirements to broader marketing discipline teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and events
- Working with our sales teams to analyze pipeline trends and define and track results of key actions to help address gaps or industry initiatives, and driving leads and MQLs
- Own and run account-based marketing campaigns with the federal sales teams and enable the team to accelerate new customer acquisition or grow existing account revenue
- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
- Participate in strategizing, building and executing integrated campaigns that drive the achievement of the federal and state and local revenue targets
- Utilizing and tailoring campaigns developed by the Campaigns & Events team as needed to deploy for your sales teams
- Working with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the federal cybersecurity community
- Support program recruitment with Campaigns team for tailored programs set-up for larger accounts
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
- Support various other marketing projects as needed
Benefits
- Medical
- Dental
- Vision
- Short-Term Disability
- 401(k) with company match
- Employee Assistance Program
- Supplemental Life Insurance and AD&D
- Paid Time Off
- Company Paid Holidays
- Volunteer Paid Time Off
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
$85,000-95,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
