[Hiring] Media Buyer @Mother's Earth

Role Description

Mother's Earth is a multiple 8-figure DTC brand running four stores across the Netherlands, Germany, France and the wider EU. We're fully remote, Meta is our core growth engine, and creative is our biggest lever.

• You own the ad accounts across all four stores: structure, testing, pacing, scaling and killing, every day.
• You'll know the account better than anyone in the company, and you'll turn budget into new customers at target efficiency.
• You feed the creative pods with signals: what's fatiguing, which hooks hold, which angles work in Germany but not in France, and where the account is thin.
• A large share of our revenue is subscription, so we optimise for new customers and lifetime value, not necessarily front-end margin.

What you'll own

• The accounts: Day-to-day management across all four stores: launching, killing, scaling and reallocating budget.
• Structure and pacing: Clean campaign architecture per market, and spend paced to the monthly plan and efficiency targets.
• Testing: How new concepts enter the account: at what budget, for how long, and against what benchmark.
• Signals to the pods: A written account read for the weekly leads call with specific creative signals.
• Measurement: Pixel and CAPI health, event quality, feed health, and reporting on both new-customer and blended numbers.
• Peaks and launches: Ramp plans, budget phasing and offer swaps for promos and BFCM.
• Additional channels: Potential support for TikTok, TikTok Shop & Google/YouTube and other channels as the programme expands.

Qualifications

• 3+ years as a Media Buyer in DTC, owning the accounts yourself.
• A proven track record of scaling spend while holding efficiency, on budgets of €30k+/day on a single account in EU markets.
• Strong command of Meta Ads Manager and current best practice for scaling.
• Strong analytical skills: NC-ROAS, MER, CAC, CAC:LTV and payback.
• Creative literacy: Ability to articulate why an ad is working in actionable terms.
• Disciplined operating habits: Properly run tests, timely reporting, and no half-configured setups.
• Fluent English; Dutch, French and/or German is a plus.

Requirements

• A strong plus: TikTok Ads experience.
• Google/YouTube experience and NL/DE/FR market experience also count.

How we measure success

• NC-ROAS and paid CAC at or better than target, per market.
• Spend scaled to plan without efficiency breaking.
• Test velocity, with clean, trustworthy reads.
• Account hygiene: naming, tracking, and a structure anyone can understand.
• Creative signals sharp enough for the pods to brief against.