[Hiring] Senior Ad Monetisation Specialist @Social Discovery Group

Role Description

We are looking for a Senior Ad Monetisation Specialist – Web & App to own and optimise our ad monetisation setup end to end. This person will be responsible for:

• AdMob, Google Ad Manager, mediation, programmatic demand, ad placement strategy, reporting, troubleshooting, and ongoing yield optimisation.
• This is a practical, execution-focused role.
• The successful candidate will work closely with Product, Engineering, Data, Marketing, and Finance to grow incremental ad revenue across our global portfolio.

Your main tasks will be:

• Own the ad monetisation strategy and execution across web and mobile apps.
• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.
• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue.
• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements.
• Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads.
• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies.
• Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts.
• Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes.
• Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience.
• Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type.
• Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners.
• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management.
• Provide weekly reporting, insights, and recommendations to leadership.

Qualifications

• Advanced hands-on experience with Google AdMob.
• Advanced hands-on experience with Google Ad Manager.
• App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation.
• Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation.
• Strong understanding of key ad metrics:
• Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate.
• Ability to diagnose revenue drops and technical ad issues.
• Experience with ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads.
• Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings.
• Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools.
• Ability to write clear implementation requirements for Engineering.
• Reporting and analysis skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar.
• Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes.
• Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention.

Benefits

• REMOTE OPPORTUNITY to work full-time.
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
• Vacation: 28 calendar days per year.
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
• Bonuses up to $5000 for recommending successful applicants for positions in the company.
• 50% payment for professional training, international conferences, and meetings.
• Corporate discount for English lessons.
• Health benefits: If you are not eligible for corporate medical insurance, the company will compensate you with up to $1,000 gross per year per employee.
• Workplace organization: The company provides all employees with an equipped workplace and all the necessary equipment in our offices or co-working locations.
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.