[Hiring] Senior Director, Brand Strategy @Avalere Health

Role Description

As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.

• ACCESS MARKETING STRATEGY – CLIENTS
  • Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value.
  • Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights.
  • Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors, and trends.
  • Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy.
  • Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance.
  • Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients.
  • Provide an advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends.
  • Lead strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency.
  • Contribute to the development of actionable project briefs through translation of insights and strategy execution in partnership with the team.
• ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP
  • Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed.
  • Proactively source new business development opportunities as appropriate.
• ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP
  • Support SVP, Access Strategy in market access thought leadership activities by staying ahead and informed of leading market access platforms, trends, and innovations.
  • Keep pulse on key access trends, draft expert pieces/POVs, contribute to podcasts/webinars, and leverage thought leadership into attracting new Access Marketing clients.
• STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT
  • Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization.
  • Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy.
  • Build and grow an external network of strategic partners for collaboration and consultation as needed.
  • Supervise direct reports (if applicable) including managing performance and progressive growth.
  • Mentor, coach, and counsel strategy team members to facilitate their growth and development.
  • Be flexible with travel up to 20-30% of time as needed.

Qualifications

• Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.).
• 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required.
• Management experience a plus.
• Market access agency and/or industry experience required.
• Advanced understanding of market access marketing, strategies, and trends.
• Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions.
• Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics.
• Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy.
• Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative.
• Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader.
• Curious strategist who keeps abreast of the everchanging healthcare landscape and encourages clients to challenge the status quo.
• Crisp and persuasive communications skills, both written and verbal.
• Comfortable with public speaking and demonstrates strong presentation skills.
• Ability to use AI platforms to enhance, but not replace, brand strategic needs.
• Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint.

Requirements

• Loves a challenge, especially as the Access Marketing team is in a building phase.
• Relentlessly pursues excellence; little fear of adversity and headwinds.
• Self-starter mentality that takes direction but doesn’t wait for it.
• Challenges current practices and standards; open to different ways of thinking/creating.
• Innovative; embraces change; curious; enjoys learning with an appetite for curiosity.
• Thrives in a fast-paced, entrepreneurial, and cross-discipline environment.
• Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external).
• Creative and constructive problem solver who can work both independently and within a team environment.
• Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view.
• Quick learner with a natural drive and curiosity for continual learning.
• Comfortable leading and working under pressure with tight deadlines.
• Proven track record in inspiring teams as well as upholding the organization’s culture with integrity.
• Exceptional and reliable organizational skills.

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested).
• Life insurance, disability coverage, and medical, dental, and vision plans.
• Flexible working arrangements, including hybrid and remote work.
• Option to work from anywhere across the globe two weeks each year.
• 20 vacation days plus one personal well-being day.
• Recognize 9 public holidays, along with gifted end-of-year holidays.
• Early Summer Friday finish in June, July, and August.
• Access to free counselling through our employee assistance program.
• Personalized health support.
• Enhanced maternity, paternity, family leave, and fertility policies.
• Continuous opportunities for professional development with on-demand training.
• Support for global mobility opportunities across the business.