[Hiring] Lead Generation & Growth Specialist @Goodstag a Brand of todo GmbH

Role Description

You will manage and continuously improve our lead generation activities across several channels:

• LinkedIn: manage LinkedIn company and contact targeting, outreach automation and campaign optimization; handle first prospect exchanges and move qualified contacts toward meetings.
• Cold email: build and enrich prospect lists, create segmented campaigns, test messaging and develop multichannel LinkedIn + email sequences.
• Events: identify relevant companies and participants, run invitation campaigns, generate meetings before events and systematically manage post-event follow-up.
• Google Ads: manage and optimize search campaigns, keywords, landing pages and conversions.
• New channels: identify and test new acquisition methods such as AI-assisted outreach, ChatGPT advertising, webinars, partnerships, industry databases, intent-based prospecting and new automation tools.

You will continuously analyze:

• Market → target companies → decision-makers → message → channel → conversation → meeting → sales opportunity

and use the results to improve our lead-generation engine.

Qualifications

• At least 2 years of practical experience in B2B lead generation, growth or outbound sales development.
• Experience with several of the following is expected:
• LinkedIn automation
• Cold-email tools
• Apollo or other prospecting/data tools
• HubSpot or similar CRM
• Google Ads (optional)
• AI-assisted prospecting and personalization
• Comfortable communicating directly with B2B prospects, including senior decision-makers.
• Excellent written English is essential. German, French, Italian or other European languages are an advantage.

Requirements

• Hands-on, analytical, curious and commercially minded.
• Enjoy testing new approaches, measuring results and improving them.
• Success will be measured by qualified conversations, meetings and ultimately sales opportunities generated.
• Significant freedom to experiment and help build a scalable lead-generation engine in a rapidly developing European market.

Benefits

• True Remote & Flexibility: Work 100% remotely from anywhere in Europe. Flexible arrangements (full-time or part-time) to suit your lifestyle.
• High Autonomy & Impact: Significant freedom to experiment, test new approaches, and actively shape our scalable lead-generation engine.
• Modern Tech Stack & AI: Work with cutting-edge tools and test new acquisition methods, including AI-assisted outreach, ChatGPT advertising, Apollo, and HubSpot.
• Purpose & Growth: Join a European tech company in a rapidly growing market driven by new EU product regulations like the Digital Product Passport (DPP).
• Result-Oriented Culture: We value real outcomes over vanity metrics—your success is measured by meaningful conversations and sales opportunities, not just email opens.

Company Description

GoodsTag is a European Digital Product Passport (DPP) platform. We help manufacturers and brands comply with the EU Ecodesign for Sustainable Products Regulation (ESPR) and the EU Battery Regulation.

GoodsTag turns scattered supplier spreadsheets into one reliable source of truth: audit-ready compliance data that scales across thousands of SKUs and eliminates supplier chases and last-minute scrambles.

Every product gets a unique, internet-accessible identity via GS1 Digital Link and our own Digital Link Resolver – connecting product data with regulators, business partners and consumers, typically via a QR code on the product or label.

We work with companies across industries such as batteries, textiles and fashion, electronics and consumer goods.