[Hiring] (Senior) Product Marketing Manager @Kayzen

Role Description

We are seeking a highly proactive Product Marketing Manager who will take full ownership of product marketing. You will develop and execute product marketing strategies, collaborate with cross-functional teams, and provide data-driven recommendations to market Kayzen’s products and services.

• Develop and execute product marketing strategies to effectively promote Kayzen’s products to existing and potential clients.
• Lead the creation of compelling product marketing content, crafting bold narratives around Kayzen’s products and solutions.
• Collaborate with the product team to ensure marketing messages align with product features.
• Enable GTM teams on new product releases and messaging.
• Engage regularly with customers and internal teams to gather feedback, understand market needs, and identify trends to refine product marketing strategies.
• Work closely with sales and customer success teams to ensure marketing execution is aligned with business objectives and driven by customer insights.
• Monitor and analyze the performance of marketing strategies against team KPIs.
• Leverage MarTech and AI tools to create content, track, analyze, and improve key marketing metrics, drive smarter segmentation, automation, and content personalization.
• Always be a step ahead of the market and anticipate future trends and create powerful narratives around how Kayzen helps make the most out of those trends.

Qualifications

• Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record.
• Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities.
• Strong literacy of AI tools and applying those in your day to day work.
• Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus.
• Strong writing and editing skills, capable of engaging a B2B audience with compelling stories.
• Ability to read and leverage data for creating stories that make Kayzen stand out.
• Excellent command of the English language, both in writing and speaking.
• Ability to multitask and adapt to changing priorities.
• Outstanding organizational skills with meticulous attention to detail.
• Strong passion for the mobile marketing and app advertising industry, not only following but being at the forefront of the trends that shape the next transformations in our market.
• Comfortable working in a fast-paced, dynamic, remote-first and international environment.
• Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management.

Benefits

• Exceptional career growth and learning opportunity.
• A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space.
• Direct, day-to-day work experience with the leadership team.
• A fun, driven, and multinational team located across Europe, India, Argentina and soon the US.
• A flexible work-from-home arrangement.
• A 500-dollar home-office setup budget.
• A 1000-dollar annual learning and development budget.