Role Description
We're looking for a Marketing Lead to work directly alongside our CMO. This is a high-ownership role for someone who can think in strategy and execute in reality: one day you're building a go-to-market plan, the next you're shipping short-form content, spinning up a growth experiment, or setting up an AI automation to make the whole team faster.
You'll help drive marketing across two fronts at once: scaling AIVM, the infrastructure company, and running full-cycle growth for our consumer-facing AI products across B2B and B2C. That means you're equally comfortable with technical, developer-led infrastructure marketing and consumer-grade product growth.
You are deeply creative, deeply online, and deeply AI-native. You understand both Web3 and Web2 tech culture, you know what's trending across platforms before it peaks, and you instinctively reach for AI tools to move faster.
What You'll Do
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Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
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Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
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Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
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Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
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Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
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Track the market and emerging trends closely and surface the most relevant ones to the team, turning cultural moments into content and campaign opportunities.
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Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
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Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
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Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
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Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.
Qualifications
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A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR.
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A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
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Fluency in both Web3 and Web2 tech culture.
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Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts).
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A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video.
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AI-native to the core.
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A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
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Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
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A builder's bias toward action.
Bonus Points
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You've helped take a consumer AI product to market and grow it.
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Worked in web3/crypto industry.
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You have hands-on experience with growth hacking tactics.
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You've built AI agents or automations that replaced manual marketing work.
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You have a track record in short-form video.
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You've worked in or around crypto/Web3 and understand the culture from the inside.
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You have working knowledge of SEO and GEO/AI-search visibility.
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You've owned PR or earned-media motions.
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You have a personal build-in-public presence or an audience of your own.
Benefits
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PTO: Flexible PTO system based on trust and tenure, including Holidays.
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Remote Work: Work remotely from anywhere. Results matter more than location.
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A Schedule That Matches You: Work when you're most productive.
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Multiple Ways to Earn: Multiple ways to earn more through IDO, whitelabel, and employee referrals.
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All Access to Tools: We cover the software and services that help you succeed.
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Climb That Ladder: We prioritize internal promotions and give you the resources to grow with us.
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Open Door Policy: No silos, no egos, just a collaborative and supportive team.
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Micromanagement, Who?: We hire people to teach us things, not to be told what to do.
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Get Connected: Collaborate with some of the sharpest minds in the industry.