[Hiring] Head of Product Marketing & Growth @Defuse Labs

Role Description

We’re hiring a Head of Product Marketing & Growth (Lead) with a primary focus on near.com — owning how the product is positioned, understood, launched, and adopted by users. This is a foundational, highly product-oriented role responsible for how near.com is understood, brought to market, and adopted by users.

• Develop a deep understanding of our users and market.
• Define the product’s positioning, target audiences, and core use cases.
• Own go-to-market across launches and the broader product lifecycle.
• Work closely with Product and Growth to shape onboarding, messaging, distribution, and product education.
• Identify barriers that prevent users from discovering value and coming back.
• Combine qualitative customer insight with product data to understand user behavior.
• Support product marketing for NEAR Intents, particularly around partner positioning, integrations, and launches.

Qualifications

• 4–7 years of experience in product marketing or a closely related product role.
• Meaningful experience at a centralized exchange, fintech company, crypto wallet, or another trading, payments, or digital-asset product.
• A proven track record of owning go-to-market for product features or integrations end-to-end.
• Strong understanding of exchange, wallet, or fintech users and product teams.
• Excellent written and verbal communication skills.
• Comfortable operating with ambiguity in a fast-moving, resource-lean environment.
• Experience working effectively in remote, globally distributed teams.
• A solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers.

Requirements

• Act as the voice of the user, translating research, feedback, and behavioral data into actionable Product and UX recommendations.
• Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention.
• Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics.
• Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education.
• Support NEAR Intents product marketing and partner launches.
• Build repeatable product marketing processes and playbooks.

Company Description

Defuse Labs builds NEAR Intents, the universal transaction layer for the AI economy — intent-based infrastructure that enables people, agents, and applications to move value across chains and assets without bridges, fragmented liquidity, or manual routing.

We operate in startup mode: high ownership, fast execution, and high standards. We’re a small, globally distributed team that moves quickly, takes initiative, and adapts as the product and market evolve.