[Hiring] Middle/Senior User Acquisition Manager / Mobile Growth @AF

Role Description

We are searching for a highly analytical User Acquisition Manager (Middle/Senior) to take ownership of our paid acquisition strategies and scale our mobile apps globally. Reporting to the Head of Growth and collaborating closely with the Marketing Art team, you will drive profitable user acquisition across major ad networks.

We aren't just looking for a media buyer; we want a holistic growth marketer who looks beyond the install. You will own the entire user journey—from the very first ad click through to onboarding, paywalls, and long-term subscription retention.

What You Will Do

• Lead, execute, and profitably scale mobile user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid channels.
• Manage and optimize the complete acquisition journey, including ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.
• Design structured experimentation frameworks to continuously test new audiences, markets, and creative approaches.
• Dive deep into data using tools like GA4, Firebase, or Adjust to analyze user journeys, cohorts, and performance bottlenecks.
• Continuously improve core metrics including CPI, CAC, ROAS, LTV, and marketing payback periods.
• Bridge the gap between marketing and product by working cross-functionally with Product, Creative, Engineering, and Analytics teams.

Qualifications

• 3+ years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.
• Proven background working directly in a mobile-first product company or mobile app studio.
• Deep understanding of subscription-based mobile app products and experience optimizing trial-to-paid conversion funnels.
• Extensive, direct experience managing and scaling paid media budgets on Meta Ads, Google Ads, and TikTok Ads.
• Strong numerical skills with the ability to optimize campaigns based on retention and LTV, rather than just basic clicks or installs.
• Perfect English proficiency to clearly present strategies, performance results, and data-backed recommendations.

Bonus Points If You Have

• Experience with web-to-app funnels and international market expansion.
• Advanced knowledge of SKAdNetwork, mobile privacy changes, and attribution limitations.
• Familiarity with BigQuery, Looker, or similar data visualization tools.

Benefits

• 100% remote work structure.
• Attractive basic salary supplemented by a performance-based bonus structure.
• Uncapped potential for advancement into senior leadership roles, such as User Acquisition Lead, Head of Growth, or Growth Director.
• The opportunity to directly influence the product experience, take ownership of large budgets, and scale cutting-edge AI applications internationally.