[Hiring] Manager, Integrated Marketing @Robert Half

Role Description

The Manager, Integrated Marketing reports to the Senior Director, Integrated Marketing and leads integrated marketing planning, campaigns, activation, and performance for an assigned priority specialized audience, such as Finance & Accounting; Technology, Marketing & Creative; Legal, Administrative, Customer Support and HR; or the broader population of hiring managers and job seekers within Robert Half’s areas of specialization. This role translates business objectives, audience insights, market opportunities, seasonal demand drivers, and business priorities into audience-focused integrated marketing plans and programs that drive awareness, engagement, demand, pipeline, and revenue growth.

This is an integrated marketing leadership role that manages one Senior Marketing Manager or Marketing Manager and works with guidance from the Senior Director to shape audience priorities, integrated marketing plans, campaign strategies, and cross-functional activation. The Manager partners closely with:

• Executive Directors
• Business leadership
• Brand
• Content Marketing
• Brand Design Studio
• Field Marketing
• Performance Marketing
• Analytics
• Communications
• Web partners

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 5+ years of progressive marketing experience.
• 2+ years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines.
• Experience developing audience, segment, industry, or customer-focused marketing plans or programs.
• Experience leading cross-functional marketing initiatives and influencing stakeholders.
• Experience managing direct reports or leading professional contributors preferred.
• B2B, professional services, staffing, consulting, technology, or similar experience preferred.

Requirements

• Integrated marketing planning and execution.
• Audience segmentation and planning.
• Go-to-market planning.
• Campaign development and orchestration.
• Audience activation and marketing activation.
• Marketing measurement and optimization.
• Business acumen and prioritization.
• Team management and coaching.
• Stakeholder influence.
• Cross-functional collaboration and change management.

Benefits

• Exceptional earning potential and a competitive benefits package.
• Group health insurance benefits (medical, vision, dental).
• FSA and HSA healthcare accounts.
• Life and accident insurance.
• Adoption and fertility assistance.
• Paid parental leave of up to 6 weeks.
• Short/long term disability.
• Paid time off for vacation, personal needs, and sick time.
• Opportunity to contribute to the company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of contributions for eligible employees.