[Hiring] Growth Marketing Specialist @Illuvium Labs FZCO

Role Description

Illuvium is looking for a hands-on Growth Marketing Specialist to help grow the Illuvium ecosystem across our games, products, and community. This is a broad, execution-focused individual contributor role for someone who can develop marketing campaigns and personally deliver the work.

• Run paid user-acquisition campaigns.
• Support Illuvium’s social channels.
• Deliver email marketing.
• Coordinate selected influencer relationships.
• Attract new players and re-engage existing community members.
• Improve the performance of marketing activity.
• Comfortable moving between creative work, campaign execution, and performance analysis.
• Actively use modern AI tools for research, content creation, and workflow improvement.

Qualifications

• Experience running paid advertising or user-acquisition campaigns.
• Strong knowledge of direct-response marketing, audience targeting, conversion funnels, and creative testing.
• Experience delivering social media content and email campaigns.
• Strong copywriting and communication skills.
• Comfortable independently executing campaigns in a fast-moving remote environment.
• Confident using performance data and modern AI tools.
• A genuine interest in gaming and understanding of player and online community behaviour.

Requirements

• Experience marketing games, Web3 products, gaming platforms, or consumer technology.
• Experience with mobile or PC game acquisition and gaming creators or influencers.
• Knowledge of attribution, analytics, CRM, and marketing automation tools.
• Creative-production skills using Canva, Figma, Adobe products, or AI creative platforms.

What Success Looks Like

• Establish and execute a clear growth plan across paid acquisition, social media, email, and influencer activity.
• Launch measurable campaigns and improve the consistency of Illuvium’s marketing communications.
• Build repeatable processes for testing audiences, messaging, and campaign creative.
• Provide reliable performance reporting and clearer visibility into the drivers of player growth.
• Introduce practical AI-enabled workflows that improve the team’s speed and effectiveness.