[Hiring] Growth Marketing Specialist @Rayda

Role Description

This is a remote position.

• Demand Generation & Pipeline Development
  • Develop and execute campaigns that generate qualified sales opportunities.
  • Identify high-potential customer segments, buyer personas, industries, and geographic markets.
  • Collaborate with Sales and SDR teams to align campaigns with commercial priorities.
  • Improve lead qualification, routing, nurturing, and pipeline conversion.
• Multi-Channel Growth Marketing
  • Identify, test, and scale effective acquisition channels, including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.
  • Prioritise marketing activities based on measurable commercial impact.
  • Optimise acquisition channels and marketing spend based on performance.
• Conversion Rate Optimisation
  • Analyse customer acquisition funnels to identify conversion barriers.
  • Optimise landing pages, calls to action, demo-booking flows, and lead forms.
  • Test messaging, value propositions, offers, and audience segments.
• Lead Nurturing & Marketing Automation
  • Build targeted email sequences, nurture campaigns, and re-engagement programmes.
  • Segment audiences and improve lead follow-up processes.
  • Collaborate with Sales to strengthen lead qualification and conversion.
• SEO & Content-Led Growth
  • Identify high-intent search opportunities and improve organic acquisition.
  • Collaborate with the Content & Communications Specialist to distribute and convert existing content into qualified opportunities.
  • Explore opportunities to improve visibility across search engines and AI-powered platforms.
• Analytics, Reporting & Experimentation
  • Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.
  • Develop growth dashboards and provide actionable performance insights.
  • Run structured experiments, evaluate results, and scale successful initiatives.
  • Maintain accurate campaign attribution and CRM reporting.

Qualifications

• Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing.
• Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies.
• Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes.
• Understanding of B2B buyer journeys, lead qualification, and sales funnel management.
• Experience using CRM systems and marketing automation or email marketing tools.
• Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation.
• Strong analytical, problem-solving, and communication skills.
• Ability to independently execute campaigns, manage experiments, and collaborate across teams.

Requirements

• Experience marketing B2B SaaS products to mid-market or enterprise customers.
• Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth.
• Experience with automated lead-nurturing programmes.
• Familiarity with tools such as HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager.
• Experience using AI tools for marketing research, campaign execution, and analysis.
• Experience working with distributed teams or international markets.