[Hiring] Growth and Brand Marketing @Black & Grey HR

Role Description

• Email and campaign engine: Plan, build, and run email campaigns end to end. Strategy, copy, send, follow up. Every campaign is tied to a lead outcome, not a vanity metric.
• Lead generation and nurture: Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready.
• Newsletter: A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust, not products. People should open it because it's worth reading.
• Database and segmentation: Clean the database, segment by intent, and turn it into a real asset. Sharp targeting, zero leakage.
• Zoho One build: Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system, not on your laptop.
• Reporting: Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline.

Qualifications

• You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday.
• You've built demand or brand engines before, ideally for a service business, B2B, or agency.
• You're fluent in Zoho One or comparable CRM and automation tools.
• You work independently, take ownership, and don't wait for a brief.
• You're comfortable being measured on outcomes, not activity.

Requirements

• Initial 90-day scoped engagement.
• Output-based.
• Access to systems under NDA, scoped tight.
• All workflows, assets, and data documented and retained inside Black & Grey HR systems.
• Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.