[Hiring] Email Marketing Specialist @IIIIIIUS

Role Description

ICF is looking for a detail-oriented Email Marketing Specialist to join our digital communications team supporting federal health communications clients. If you have hands-on experience managing email marketing platforms, building audience segmentation strategies, and turning subscriber data into actionable insights, this may be the role for you.

What You Will Do

• Manage day-to-day operations of email marketing platforms (e.g. GovDelivery/Granicus) including list clean up, curation, and subscriber management.
• Develop and execute email marketing strategies that increase subscriber engagement, open rates, and click-through performance.
• Build and maintain email templates, graphics, and layouts in coordination with creative team members.
• Draft, proof, and stage email content, ensuring compliance with plain language and accessibility (Section 508) standards.
• Advise internal teams and client stakeholders on subscription process improvements and user experience enhancements.
• Monitor analytics and campaign performance, providing regular reporting and recommendations for continuous improvement.
• Support centralized list management strategy and provide guidance to distributed teams migrating to a shared email platform.
• Collaborate with content, social media, and web teams to align email campaigns with broader communications and editorial calendars.
• Assist with the development of email marketing guidance and best practice documentation for client teams.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• 3 years' experience managing email marketing campaigns and platforms (e.g. GovDelivery, Constant Contact, or similar).
• 2 years' experience analyzing email performance metrics and translating data into strategy recommendations.
• Candidate must reside in the U.S., be authorized to work in the U.S., and all work must be performed in the U.S.

Requirements

• Experience supporting federal or government communications clients.
• Familiarity with GovDelivery platform.
• Experience with plain language writing standards and Section 508 accessibility requirements.
• Working knowledge of HTML/CSS for email template customization.
• Experience with A/B testing and audience segmentation strategies.
• Familiarity with public health, healthcare, or mission-driven communications environments.
• An ability to communicate and write clearly.

Professional Skills

• Strong attention to detail and quality control, particularly around proofing and compliance requirements.
• Excellent written communication skills, with the ability to adapt tone and messaging for varied audiences.
• Ability to manage multiple concurrent campaigns and deadlines in a fast-paced environment.
• Collaborative mindset with experience working across creative, content, and analytics functions.

Pay Range

The pay range for this position based on full-time employment is: $61,232.00 - $104,094.00.