[Hiring] E-commerce Marketing Manager @Just Right Reader

Role Description

We're hiring a hands-on E-commerce Marketing Manager to own how families find, choose, and buy Just Right Reader online. This is a builder role on a small team: you'll give direction on ads one day, rewrite a product page the next, and program an email flow by Friday.

You'll take a marketing plan that's already written and make it real, measure what works, and put more money behind the winners.

Scope of Work

• Paid media:
  • Partner with and manage our paid media agency on strategy, execution, and optimization for Google Search and Meta campaigns.
  • Review campaign performance with the agency, track results by channel and state, and guide budget reallocations to channels that hit our target cost per acquisition.
• Website and merchandising:
  • Plan and direct product photography and short explainer videos.
  • Coordinate with cross-functional teams including fulfillment/operations and product to set up new bundles appropriately.
  • Partner with product and finance on products, bundles and price points that fit each state's award amounts.
  • Hold focus groups and site audits with ESA families.
• Email and SMS lifecycle:
  • Build and run automated journeys such as: welcome, quote rescue, win-back, next-pack, renewal and fund-drop campaigns.
  • Time campaigns to each state's ESA disbursement calendar and to seasonal moments like back-to-school and the holidays.
  • Grow the email and SMS list and keep it clean and compliant.
• SEO and Content:
  • Coordinate with our dedicated SEO freelancer to build and maintain an ESA hub plus landing pages for each state program.
  • Manage and review blog articles and FAQs produced by the SEO freelancer to answer real parent questions.
  • Ensure free directory and marketplace listings remain aligned with SEO priorities and recommendations.
• Creators, partners and community:
  • Recruit, brief and pay homeschool and early-literacy creators, and track their results.
  • Manage relationships with homeschool networks, ESA advocacy groups and state parent organizations.
  • Support conventions and community events, and launch a referral program when the time is right.
• Analytics and operations:
  • Own the marketing dashboard: traffic, conversion, CPA, AOV, repeat purchase and revenue by state and channel.
  • Reconcile ad spend against monthly order reports from ESA platforms.

Qualifications

• 3+ years of hands-on e-commerce or DTC marketing experience.
• Experience building automated email and SMS flows (Hub Spot).
• Strong parent-friendly copywriting and comfort with analytics and dashboards.
• Organized, proactive, and able to meet 24–48 hour turnarounds.
• Experience managing creator partnerships or community relationships.

Preferred Experience

• Experience marketing to parents, homeschool families, or the education market.
• Familiarity with ESA programs or platforms like ClassWallet or Odyssey.
• Knowledge of the Science of Reading or early literacy.
• Experience managing a paid media agencies against CPA targets.

Engagement Details

• Structure: This role is structured as an independent contractor (1099) engagement.
• Schedule: Expected work up to 20 hours per week (you will need to be available to 2-3 weekly meetings during normal business hours).
• Compensation: $55 - $70 per hour for up to 20 hours per week.
• Duration: This will be an ongoing agreement that will be evaluated for continuation on a monthly basis per business need.
• The contractor will determine their own work schedule, methods, tools, and approach, subject to agreed-upon milestones and deadlines.
• The contractor may provide services to other clients during the term of this engagement.
• Services will be performed remotely; occasional in-person collaboration may occur by mutual agreement.

How to Express Interest

• Please submit your resume highlighting relevant experience.
• A cover letter with a summary on why you are interested in and a fit for this role.