[Hiring] Senior Manager, Customer Engagement Social Strategy and Operations @Revolution Medicines

Role Description

The Portfolio Omnichannel Strategy & Operations Team is seeking a social media expert to manage commercial social execution across the Revolution Medicines oncology portfolio. This newly-created role spans tumor types, branded promotion and unbranded disease state education (DSE), and digital engagement with healthcare professionals (HCPs), patients and caregivers through direct-to-patient (DTP) initiatives.

The Senior Manager, Customer Engagement Social Strategy & Operations will serve as the US Portfolio Omnichannel team’s social subject matter expert, translating approved marketing and engagement strategies into effective paid and organic social programs. This individual will manage social profiles, maintain channel playbooks and execution standards, coordinate social deliverables with agencies and platform reps, and facilitate channel-specific discussions with the Promotional Review Committee (PRC). The role also provides hands-on email expertise, including campaign workbook population, tracking link creation and quality assurance (QA).

Aligned to social strategy, this role will work closely with Portfolio Omnichannel leads, HCP and Patient Marketing Leads, Corporate Communications, Analytics & Insights, IS/IT and PRC partners, applying and improving established processes, supporting in-line products and launches, and recommending execution improvements based on performance insights.

Key Responsibilities

• Partner with Portfolio Omnichannel Tumor & NPP leads to execute commercial social programs across tumor types and indications, supporting branded and DSE initiatives for HCP, patient and caregiver audiences.
• Translate approved brand objectives, audience insights and customer journeys into actionable social execution plans; recommend channels, content formats, paid and organic approaches and targeting in alignment with broader omnichannel priorities, and in partnership with media agencies.
• Own social profile builds, launches, updates and ongoing maintenance, including profile content, account credentials, access permissions, agency access and account transition or retirement processes.
• Maintain and update social playbooks and execution standards as platforms evolve, documenting capabilities, creative specifications, PRC guidance and operational workflows.
• Coordinate social-specific deliverables with creative (AOR) and media agencies, aligning briefs, timelines and quality expectations with brand marketing and Omnichannel leads.
• Oversee social launch and ongoing QA, confirming creative rendering, links, tracking, profile functionality and alignment with PRC approvals.
• Partner with Corporate Communications and Analytics & Insights to assess social listening use cases and support approved pilots or integration into Portfolio Omnichannel operations.
• Prepare and maintain floor plans for social profiles and ad units for PRC submissions, documenting copy, imagery, disclosures, links and interactive elements.
• Join PRC discussions on proposed social channels, platform changes, ad units and creative questions as needed.
• Coordinate social moderation and escalation processes with Corporate Communications, PRC partners.
• Identify emerging and innovative social channels, ad formats and platform capabilities that could improve customer engagement.

Email Operations Responsibilities

• Provide email operational support for HCP and DTP campaigns, populating and maintaining execution workbooks with approved content, audience requirements, deployment details and tracking specifications.
• Create and validate UTM parameters and campaign links using consistent naming conventions.
• Lead pre-deployment email and eblast QA, reviewing test sends for copy, personalization, links, tracking, rendering, mobile usability and required footer elements.

Qualifications

• Bachelor’s degree required.
• 6–8 years of progressive marketing experience within the pharmaceutical or biotechnology industry, including oncology and substantial hands-on experience in social media execution and operations.
• Deep knowledge of paid and organic social media, profile management, audience targeting, creative formats and campaign operations across major platforms.
• Experience supporting branded and unbranded programs and adapting channel execution to HCP and patient audiences.
• Experience managing promotional review submissions and working with Medical, Legal and Regulatory partners.
• Hands-on email execution experience, including campaign workbooks, UTM and link creation, test sends and pre-deployment QA.
• Experience coordinating creative and media agency deliverables, managing project timelines and executing multiple concurrent social campaigns or launches.
• Strong analytical judgment, attention to detail and ability to translate campaign results into practical recommendations.
• Clear communication, effective cross-functional collaboration and ability to influence stakeholders without direct authority.

Preferred Skills

• MBA or relevant advanced degree.
• Experience launching targeted oncology therapies, Specialty Care or rare disease products.
• Experience maintaining social playbooks, preparing annotated PRC floor plans and applying moderation processes.
• Familiarity with social listening tools and translating audience insights into marketing recommendations.
• Experience with HCP and patient email programs, including marketing automation and modular content.
• Experience in a high-growth, recently commercialized environment.

Benefits

• Competitive cash compensation.
• Robust equity awards.
• Strong benefits.
• Significant learning and development opportunities.