[Hiring] Principal Growth Marketing Strategist @GitLab

Role Description

Growth Marketing is the activation and delivery arm of GitLab marketing: campaigns, regional and field marketing, lifecycle and product led growth, marketing engineering and operations, corporate events including Transcend, partner marketing, community programs and Co-Create. If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, and post sale adoption.

As Principal Growth Marketing Strategist you work directly with the VP of Growth Marketing as a strategic partner and operator. You hold the whole picture of the engine:

• The goals every function has committed to
• The budget and where it is moving
• The strategic projects that do not fit cleanly inside any one function
• The decisions that are waiting on an answer

This is an individual contributor role at the Principal level. You do not manage a team. You manage outcomes across ten functions through influence, judgment and follow through, and you are trusted to speak for Growth Marketing in rooms the VP cannot be in.

You will be effective in this role if you have:

• Led marketing yourself at a senior level
• Understand how a modern B2B software company makes money
• Are curious and hands on with AI in your own work
• Can move between a budget trade off, a partner negotiation, a pipeline review and a keynote plan in the same day without losing the thread

Qualifications

• Extensive experience in B2B software marketing with senior leadership experience
• Breadth across marketing: demand and digital, field and events, lifecycle or product led growth, partner marketing and marketing operations
• A track record of landing cross functional projects through influence rather than authority
• Business fluency: comfortable reading a P&L, a pipeline report and a budget model
• Program and operating rhythm experience: goal frameworks, business reviews, planning cycles
• Hands on AI fluency: daily use of AI tools in your own work
• Executive communication: concise writing, clear verbal briefs, comfort presenting to VPs and C level leaders
• Discretion: handling confidential information daily
• Familiarity with developer, DevOps or platform engineering audiences
• The ability to use GitLab, and to travel occasionally for events and leadership offsites

Requirements

• Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and metrics inspection
• Track commitments across the leadership team between their 1:1s with the VP
• Own the strategic projects that matter to Growth Marketing
• Hold the budget picture across the team
• Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations
• Unblock functional leaders when the VP is engaged elsewhere
• Be a thinking partner to any functional leader who wants one
• Partner with marketing's AI Transformation Owner
• Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave