[Hiring] Head of Growth @Rho Nutrition

Role Description

We're looking for a Head of Growth (Paid Social) with deep, hands-on media buying experience and a proven ability to scale DTC brands profitably. This person will own paid social performance, primarily across Meta and TikTok, working closely with our founders, growth team, and VP of Creative & Growth.

This is a senior, hands-on role. We're looking for someone who can make strategic decisions about significant advertising budgets while remaining close to the day-to-day execution. You'll have support from a team of media analysts handling campaign builds, QA, and operational tasks.

What You'll Own

• Own paid social performance: Lead day-to-day media buying across Meta and TikTok, managing budgets, campaign structures, bidding, pacing, and optimization to drive profitable new customer acquisition.
• Scale efficiently: Identify opportunities to increase spend while maintaining strong acquisition economics. Make confident decisions about where to allocate budgets across campaigns, products, and audiences.
• Drive creative testing: Partner closely with our creative strategy team to identify winning concepts, understand why ads perform, and translate performance data into actionable creative recommendations.
• Build a disciplined testing approach: Develop and execute tests across creative, audiences, campaign structures, offers, and landing pages, with clear hypotheses and measurable outcomes.
• Own measurement and attribution: Use Northbeam, Meta, Shopify, and other data sources to evaluate performance, understand incremental growth, and guide scaling decisions.
• Lead media buying operations: Oversee media analysts responsible for campaign builds, ad launches, tracking, and QA. Ensure campaigns are accurate, properly configured, and launched on schedule.
• Coordinate across the business: Align media execution with product launches, promotions, subscription acquisition goals, and inventory availability.
• Communicate performance clearly: Provide concise, actionable reporting on acquisition costs, efficiency, creative learnings, and opportunities to improve performance. Proactively flag issues and recommend solutions.

Qualifications

• 5+ years of hands-on paid media experience, preferably at a high-growth DTC brand or performance marketing agency.
• Proven experience personally managing $1M+ in monthly Meta advertising spend, with examples of successfully scaling campaigns while maintaining efficient acquisition costs.
• Expert-level knowledge of Meta Ads Manager, including campaign architecture, optimization, bidding, attribution, and creative testing.
• Experience running and optimizing TikTok paid campaigns.
• Strong understanding of e-commerce unit economics, including CAC, AOV, LTV, contribution margin, and customer payback periods.
• Experience working with UGC, creator-led advertising, partnership ads, and direct-response creative.
• Proficiency with Northbeam, Triple Whale, or comparable attribution platforms, and an understanding of incrementality testing.
• Experience directing media buying operations, delegating execution, and maintaining high standards for campaign accuracy.
• Strong analytical judgment and the ability to turn performance data into clear decisions.
• A proactive, highly accountable working style with excellent attention to detail and the ability to respond quickly in a fast-paced environment.
• Reliable availability during Eastern Time business hours.

Nice to Have

• Experience scaling supplement, health and wellness, or subscription-based consumer brands.
• Experience launching or scaling additional paid acquisition channels, including Snapchat or AppLovin.
• Experience managing and developing media buyers or analysts.
• Experience navigating performance marketing across large product catalogs and frequent product launches.

Benefits

• You'll have meaningful ownership of paid social at a rapidly scaling consumer brand, with the resources and creative output to test, learn, and grow.
• You'll work directly with our founders and senior leadership, supported by an in-house creative team and dedicated media analysts.
• We're looking for someone who wants to do more than maintain existing campaigns. You'll have the opportunity to shape how we acquire customers, scale winning ideas, and build a more effective growth engine.
• Competitive compensation commensurate with experience.