[Hiring] Associate Director, Omnichannel Content Strategy & Operations @Revolution Medicines

Role Description

The Portfolio Omnichannel Strategy & Operations Team is seeking an experienced omnichannel marketing content operations leader to support commercial customer engagement across the Revolution Medicines oncology portfolio. This newly created role will establish and scale content lifecycle planning, modular content operations, content taxonomy, content governance, and omnichannel content review, approval and activation processes across brands, tumor types, indications, and customer audiences.

The Associate Director, Omnichannel Content Strategy & Operations will serve as the US Portfolio Omnichannel team's subject matter expert for content strategy, content supply operations, and omnichannel content activation. This individual will partner closely with Marketing, Portfolio Omnichannel Leads, Medical, Legal, Regulatory (MLR), Analytics & Insights, IS/IT, and agency partners to ensure content is designed, approved, managed, and deployed efficiently across personal and non-personal channels.

This role will own the commercial digital asset management (DAM) strategy and operating model, including asset lifecycle management, discoverability, reuse, and platform business requirements in partnership with IS/IT. The role will also own content taxonomy strategy and governance, establishing a consistent classification and metadata framework across brands, tumor types, indications, audiences, and channels.

The role will be responsible for translating brand strategy, customer journeys, and engagement objectives into scalable content plans and modular content frameworks that enable personalized customer experiences across various channels.

This position will establish consistent content operations, governance standards, review processes, and measurement approaches to improve speed-to-market, reuse, compliance, and customer relevance.

This role will also help shape the future state content ecosystem required to support launches, in-line brands, and evolving omnichannel capabilities.

Working in a matrixed environment, the Associate Director will collaborate closely with the Portfolio Omnichannel Tumor leads and Brand Marketing leads, who retain ownership of overall engagement strategy and business priorities.

This individual will provide strategic leadership for content systems, workflows, modular content design, and omnichannel content activation while driving operational excellence across brands and customer segments.

The Associate Director, Omnichannel Content Strategy & Operations will also be the business owner for any content management related processes or platforms.

Key Responsibilities

• Partner with Portfolio Omnichannel Leads, Brand Marketing, IS/IT, and Analytics & Insights to develop omnichannel content strategies aligned to customer journeys, business priorities, channel plans, and orchestration objectives.
• Develop and maintain omnichannel content architectures that enable coordinated activation of approved content across various channels.
• Lead the development of scalable modular content frameworks, reusable content components, and content design standards.
• Establish and maintain end-to-end content operations processes supporting content planning, creation, promotional review, approval, deployment, reuse, retirement, and measurement.
• Own commercial content inventories, asset libraries, taxonomy, metadata standards, tagging structures, and content documentation.
• Serve as business owner for the commercial Digital Asset Management (DAM) platform.
• Partner with marketing operations, activation teams, agencies, and technology partners to optimize content workflows.
• Identify and implement opportunities to improve content development, approval, and deployment processes.
• Develop and maintain content governance standards, operating procedures, playbooks, and documentation.
• Partner with Analytics & Insights to establish content performance measurement frameworks.

Qualifications

• Bachelor's degree required.
• 8-10 years of progressive pharmaceutical or biotechnology commercial experience.
• Minimum 5 years of experience in omnichannel marketing, content strategy, digital marketing, marketing operations, content operations, or customer engagement.
• Strong knowledge of pharmaceutical promotional review processes and regulated content development.
• Experience developing omnichannel content strategies supporting HCP and patient engagement.
• Experience implementing or managing modular content frameworks and content reuse strategies.
• Experience working with content management systems, CRM platforms, marketing automation systems, and omnichannel engagement technologies.
• Demonstrated ability to translate brand strategy into scalable customer engagement programs.
• Strong understanding of customer journeys, content personalization, and omnichannel activation principles.
• Experience managing agency partners and complex cross-functional initiatives.
• Excellent communication, stakeholder management, and influence skills.
• Experience owning or managing digital asset management (DAM) platforms.
• Demonstrated experience developing and governing content taxonomies.

Preferred Skills

• MBA or relevant advanced degree.
• Oncology launch experience.
• Experience with Veeva PromoMats, Vault, Salesforce Marketing Cloud, Adobe Experience Manager, or similar platforms.
• Experience with content supply chain transformation initiatives.
• Familiarity with AI-enabled content creation, modular content assembly, and content automation capabilities.
• Experience operating in a pre-commercial, launch-stage, or high-growth biotechnology environment.

Salary Information

The base pay salary range for this full-time position for candidates working onsite at our headquarters in Redwood City, CA is $177,000 — $221,000 USD. This range is intended to be the base pay salary range for an individual working onsite in Redwood City and will be adjusted for the local market a candidate is based in.

Equal Opportunity Employer

Revolution Medicines is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital status, medical condition, and veteran status.