[Hiring] Director of Brand and Community @Camping World Holdings, Inc.

Role Description

The Director of Brand & Community will help grow and protect the Good Sam brand. Reporting to the VP of Brand, this hands-on leader will bring creators, social media, community, and earned media together to build awareness and drive growth, and will lead the work that builds trust in Good Sam across review sites, online forums, and the press. The goal is simple: more people who know Good Sam, trust Good Sam, and feel like part of the Good Sam community. This role works closely with teams across marketing, creative, customer experience, and legal.

Key Responsibilities

• Brand & Growth
  • Help drive growth across channels, ensuring brand, creator, community, and earned media contribute to measurable business growth.
  • Turn Good Sam’s brand strategy into channel plans for consistent brand storytelling.
  • Partner with performance marketing and paid media teams on campaign planning.
  • Provide authentic content for paid campaigns that helps people choose Good Sam with confidence.
  • Extend major campaigns across creator, social, community, and earned channels.
• Creator & Influencer
  • Own Good Sam’s creator and influencer program, building a vetted bench of partners.
  • Develop in-depth, transparent creator content that earns trust with audiences.
  • Manage the commercial framework with Legal, including contracting and compliance.
  • Measure creator content performance and utilize the best work across paid media and PR.
• Organic Social & Owned Community
  • Lead organic social and community strategy.
  • Build useful owned content that answers the questions RVers are asking.
  • Help shape Good Sam rallies and member events.
  • Develop member advocacy programs that highlight members and encourage reviews.
  • Set community management and engagement guidelines.
• Earned Media & Authority
  • Lead Good Sam’s earned media strategy and PR partners.
  • Grow Good Sam’s presence in “best of” lists and rankings.
  • Help develop original research on RV travel.
  • Ensure awards and findings are shared across channels.
  • Lead crisis communications readiness with Legal.
• Reputation & Review Platforms
  • Lead Good Sam’s presence on review platforms.
  • Build compliant programs for satisfied members to share experiences.
  • Set and operate review response standards and guidelines.
  • Track ratings and review performance as indicators of brand trust.
• Forums & Reddit
  • Identify forums and communities where RVers research and recommend.
  • Lead transparent engagement that answers questions and corrects misinformation.
  • Set engagement guidelines and disclosure standards with Legal.
  • Monitor key communities and share feedback with relevant teams.
• Measurement
  • Partner with the VP of Brand on brand health tracking.
  • Set goals and track results for various performance metrics.
  • Show how brand and community work contributes to business growth.
• Leadership & Collaboration
  • Lead and develop a team spanning social, community, and creator roles.
  • Manage multiple brand and reputation programs simultaneously.
  • Work across marketing, creative, and customer experience teams.
  • Contribute to other key Good Sam marketing initiatives.

Qualifications

• 10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
• Proven experience running creator and influencer programs and organic social at scale.
• Experience leading earned media and PR, including agency management.
• Hands-on experience with review platforms and online community engagement.
• Working knowledge of SEO and AI search engines.
• Experience connecting brand work to performance marketing.
• Strong program management skills.
• Calm, sound judgment in public, including handling negative feedback.
• Strong writer and editor with a creative sensibility.
• Passion for travel, the outdoors, and community storytelling.
• Collaborative, flexible, and comfortable in a fast-moving team.

Requirements

• Experience in brand marketing and community engagement.
• Ability to manage multiple projects and teams.
• Strong communication and interpersonal skills.

Benefits

• Competitive pay range: $154,900.00 - $237,500.00 Annual.
• Paid Time Off.
• 401(k) plan.
• Employee Assistance Program.
• Good Sam Roadside Assistance.
• Discounts and paid parental leave (if eligibility is met).
• Tuition Reimbursement (if eligibility is met).
• On-the-job training opportunities.
• Comprehensive benefit package including medical, dental, vision, and more for full-time associates.
• Access to dental & vision coverage for part-time associates.