[Hiring] Director, Brand Marketing @Nutrafol

Role Description

The Director, Brand Marketing, Nutrafol will build and launch the brand story for new product innovations!

Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and the pioneer of the hair wellness category. Your job is to make the range unmistakably Nutrafol - why it exists, who it's for, how it fits the routine she's already in, and why she should believe it works.

You'll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand. You'll partner closely with Product Development, who owns formulation, claims substantiation, and the Unilever R&D and Supply relationship. You bring the consumer into that work: the insight that shapes what we make and the plan that gets it into her hands.

This is a builder's role. You'll start six to twelve months ahead of launch, while formulation is underway and the range is still taking shape - early enough that your read on the consumer changes what we make.

Responsibilities

• Brand and Consumer
  • Own the brand strategy, positioning, and narrative, ensuring it strengthens the Nutrafol masterbrand.
  • Hold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believing.
  • Run primary and secondary research that answers consumer questions; turn competitive and category analysis into a point of view.
  • Identify insights and tensions that shape both the launch and the next wave of innovation.
  • Own naming for the range and individual SKUs, working with Creative, Legal, and Product Development for trademark availability and claims risk.
• Product Partnership
  • Bring consumer insight and brand POV into the product pipeline.
  • Deliver a ranked consumer-priority claims input ahead of study protocol design.
  • Own how approved claims show up in market.
  • Shape the launch range and wave sequencing as a required consumer input into Product Development's range recommendation.
  • Protect the brand across every consumer-facing touchpoint.
• Launch and Go-To-Market
  • Build the launch plan across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing.
  • Accountable for launch readiness and in-market performance against the agreed product availability date.
  • Own new product innovation pricing above an agreed margin floor set annually with Finance.
  • Lead the annual and quarterly brand plan for new product innovation.
  • Brief and collaborate with Creative; lead ideation on campaign, content, and social narrative.
  • Set the brand direction for partnerships, collaborations, and any external voices attached to the range.
  • Manage the new product innovation brand marketing budget.
• Leadership without authority
  • Keep a cross-company group moving to one plan.
  • Own the consumer, positioning, and go-to-market sections of Unilever leadership updates.
  • Give clear, executive-ready updates to Nutrafol leadership.
  • Surface risks and dependencies early.
  • Track performance post-launch and use insights to sharpen the range.
  • Build trust fast across teams.

Qualifications

• 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred.
• DTC experience is required.
• Track record taking a product from concept to market alongside R&D, regulatory, and supply chain.
• Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response.
• Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing.
• Comfortable at the seam between an entrepreneurial brand and a large matrixed organization.
• Fluent in segmentation and in both quantitative and qualitative consumer insight.
• Sharp judgment on claims, positioning, and premium experience.
• Entrepreneurial and self-directed.
• Exceptional written and verbal communication.
• Low ego, high ownership, and energetic.

Requirements

• Nutrafol takes into consideration a wide range of factors in final compensation decisions, including skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
• The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package, including FSA program.
• 401K with employer match.
• Quarterly Bonus Program.
• Flexible PTO.
• Two company-wide wellness breaks every day.
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub.
• Monthly wellness stipend.
• Monthly internet stipend.
• Monthly cell phone stipend.
• Annual learning & development stipend.
• Free meditation app membership (Headspace).
• Free Nutrafol subscription.
• Pet insurance discounts and benefits.