[Hiring] Brand Analyst Sweets & Refreshments @The Hershey Company

Role Description

The Sweets & Refreshments Business Performance Manager is a key member of the Marketing organization and serves as the connective tissue across brand strategy, day-to-day business management, innovation delivery and commercial execution. The role brings a general management mindset to the portfolio, translating data and cross-functional inputs into a clear view of performance, risks, opportunities and required actions.

Working closely with Brand Marketing, Commercial Strategy, Sales, Supply Chain, Demand Planning, Finance, Consumer Connections, Insights & Analytics, Innovation and Shopper/Omnichannel Marketing, this person establishes the operating rhythm that keeps the business aligned and moving with speed. The role does not replace functional ownership. It integrates the work, creates transparency, challenges gaps and ensures decisions and commitments are converted into action.

What will you do?

• Business Management & Performance
  • Own the business management rhythm for the Sweets & Refreshments portfolio, delivering an integrated view of performance, priorities, risks, and opportunities.
  • Lead performance reporting across key metrics including sales, share, distribution, velocity, households, profitability, supply, and demand.
  • Partner with Finance, Sales, Commercial Strategy, Demand Planning, and Analytics to identify performance drivers and recommend actions.
  • Maintain dashboards, scorecards, trackers, and action plans to ensure visibility and accountability.
  • Identify gaps to plan and coordinate recovery or acceleration actions across functions.
  • Support portfolio and P&L management by connecting brand, customer, supply, and financial implications to business decisions.
• Innovation & Initiative Delivery
  • Own integrated tracking and readiness for innovation, renovation, and growth initiatives from approval through post-launch review.
  • Connect consumer, customer, supply, investment, commercialization, and financial plans into a single launch view.
  • Partner cross-functionally to identify risks, resolve dependencies, and escalate key decisions.
  • Monitor launch milestones and performance indicators, including distribution, service, merchandising, activation, velocity, and repeat.
  • Lead post-launch reviews to assess results versus business case and recommend optimization, scaling, or course corrections.
• Business Reviews & Strategic Learning
  • Lead recurring business reviews and targeted deep dives for leadership.
  • Translate complex data into clear executive stories that explain what happened, why, implications, and recommended actions.
  • Coordinate annual Brand Reviews & Lessons Learned to capture insights and improve future plans and innovation.
  • Build and maintain a repository of key decisions, assumptions, results, and learnings.
  • Ensure recommendations are consumer-focused, commercially viable, operationally feasible, and tied to measurable outcomes.
• Cross-Functional Leadership
  • Serve as the integrator across Marketing, Sales, Commercial Strategy, Supply Chain, Demand Planning, Finance, Insights & Analytics, Innovation, and Shopper Marketing.
  • Drive clarity around owners, timelines, decisions, and deliverables.
  • Prepare concise executive updates highlighting risks, trade-offs, assumptions, and recommendations.
  • Influence without direct authority to align teams, remove obstacles, and deliver portfolio priorities.

Qualifications

• 5+ years of experience in Brand Management, Business Management, Commercial Strategy, Innovation, Strategic Finance, General Management, or a related field.
• Consumer packaged goods experience required; food or confectionery experience preferred.
• Experience managing business performance, cross-functional initiatives, innovation launches, or portfolio operations.
• Strong analytical skills with experience using syndicated data, financial analysis, forecasting, and business case development.
• Ability to translate complex data into actionable insights and executive recommendations.
• Proven success influencing and partnering across Marketing, Sales, Supply Chain, Demand Planning, Finance, and Analytics.
• Strong project management, communication, storytelling, and presentation skills.
• Ability to manage multiple priorities, work through ambiguity, and deliver results in a fast-paced environment.

Requirements

• Bachelor's degree required.
• Degree in Marketing, Business, Management, Finance, Analytics, or a related field preferred.
• MBA preferred but not required.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.
• Benefits may vary based on role, location, and eligibility.