[Hiring] Brand Lead @Pairs

Role Description

We are hiring a Brand Lead to own how Pairs shows up wherever a founder or investor looks us up: AI assistants, search, the press, and every page in between.

Pairs is a global network of family offices, institutional investors, VCs and angels. We screen deal flow very tightly, and the opportunities that clear our diligence go out to the network. We invest alongside them too.

Founders and investors research us before they speak to us. They ask ChatGPT and Perplexity, they read the AI summary at the top of a Google search, and they check what the press and directories say. This role owns all of it.

• You build the public record: the pages AI engines cite, the coverage that carries our story, and one consistent set of facts across every directory.
• The goal is not a ranking. It is being the source others quote when someone asks how raising capital works.
• You write the work yourself, place it yourself, and measure it against the conversations it brings in, not impressions.
• You report to the two co-founders and work alongside the rest of our brand and content team. The organisation is flat, and the public record of this company is yours to build.

Qualifications

• Have made a named brand show up in AI answers or search, and can show the before and after: pages you wrote that get cited, and the numbers behind them.
• Understand why AI engines and journalists trust one source over another, and have hands-on grounding in search fundamentals such as site structure and schema.
• Have pitched and landed coverage yourself. Work an agency placed for you does not count here.
• Write to a high standard in a restrained register, with published pages that answer directly and concede honestly.
• Know the startup and venture world: how a round works, the different investor types, and what founders and allocators look for.
• Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.

Requirements

• The citable layer: Answer pages, comparison pages and a newsroom, written so AI engines and journalists quote Pairs as the source.
• Search and AI visibility: The technical foundations of our site, the content built on top of them, and regular reporting on where Pairs appears.
• Earned media: Trade press, newsletters and podcasts, pitched and landed by you.
• The company record: One description of Pairs, identical on every platform and directory, and kept that way.
• Reputation: Public sentiment handled calmly and by each platform's rules, and answered with better sources.

Benefits

• Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day.
• Direct access to the co-founders, and real ownership of the public record.
• The best AI tools, paid for.
• A brand presence that is yours to build and measure.