[Hiring] Head of Growth @Afina

Role Description

As Head of Growth – Europe, you will own the full DTC / Shopify growth engine for Europe and be accountable for hitting a 100% year-on-year (YoY) channel growth target — profitably. You will hold full ownership of the European DTC growth profit and loss (P&L), while working closely with operations, creative production, email / SMS, and wholesale colleagues.

What You'll Do

• Own the growth engine for Europe and hit the 100% YoY channel target.
• Scale Meta, Google, TikTok, and emerging channels profitably — constantly finding new angles, audiences, and opportunities.
• Concept, brief, and iterate thumb-stopping ads and variations.
• Build and relentlessly optimise high-converting landing pages, funnels, and offers.
• Run creative tests, offer tests, audience tests, and landing-page tests — then double down quickly on what works.
• Own return on ad spend (ROAS), customer acquisition cost (CAC), lifetime value (LTV), conversion rate, average order value (AOV), and contribution margin.
• Work cross-functionally with operations, creative production, email / SMS, and wholesale teams, while maintaining full ownership of the DTC growth P&L.
• Help build and lead a small, high-output growth team or a trusted network of specialists as European revenue grows.

Qualifications

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for direct-to-consumer (D2C) brands.
• Proven results running ads, landing pages, and offers at a high level.
• Experience using artificial intelligence (AI) as a daily force multiplier.
• Strong ability to articulate ideas, learnings, and results, in writing and verbally.

Requirements

• A doer, not a delegator; happiest inside the ad account, the page builder, and the spreadsheet.
• Creative strategist + PPC master in one.
• Obsessed with profitable growth and the full customer journey.
• Low ego, high output; proactive and comfortable with ambiguity.

What Success Looks Like

In your first year, success means European DTC revenue growing at the 100% YoY target without sacrificing contribution margin — because you have built a repeatable system: winning ad angles that can be iterated, landing pages and offers that convert cold traffic, and a testing cadence that finds the next winner before the last one fades.

Why This Role

• Real ownership: one owner, one P&L, and the freedom to test and move fast across three live European markets.
• Builder's scope: media, creative, pages, and offers in a single role.
• Room to build a team: prove the engine, then hire and lead around what works.