[Hiring] Senior Product Marketing Manager @Blackpoint Cyber

Role Description

As a product marketer for Blackpoint Cyber, you will play a critical role in defining how our products are positioned, messaged, understood, and adopted in the market.

• Collaborate across various parts of the business including product, engineering, sales, customer success, enablement, and our SOC.
• Translate complex technical content into clear, compelling messaging and storylines for diverse audiences.
• Develop a bill of materials that helps sales talk with their prospects and customers for every new capability, feature set, and major product launch.

Your day-to-day focus includes:

• Product Positioning and Messaging:
  • Position Blackpoint competitively in the Managed Detection and Response (MDR) market.
  • Engage with industry analysts and influencers to strengthen Blackpoint’s market presence and reputation.
  • Work alongside Product Management to understand customer problems and translate that into compelling messages.
• Sales Enablement and Field Readiness:
  • Develop a bill of materials for each new product update or launch.
  • Create messaging frameworks, pitch materials, battlecards, solution briefs, and product presentations.
  • Partner with Sales, Sales Engineering, and Enablement to improve field readiness.
• Content Creation:
  • Conduct product-related webinars to educate MSPs and their end customers.
  • Develop product-focused content including website messaging, product videos, and blog posts.
• GTM Planning and Execution:
  • Determine launch tiers and educate the company on the “why” behind the tiering.
  • Lead cross-functional launch coordination across various teams.
• Marketing Campaign Support:
  • Support marketing campaigns with product-related messaging and positioning.
  • Partner with Content and Demand Generation to align campaigns with product messaging.
• Competitive Intelligence & Differentiation:
  • Conduct in-depth competitive research on the cybersecurity landscape.
  • Identify key differentiators and develop competitive positioning narratives.
  • Gather insights from various stakeholders to inform messaging and positioning.
  • Maintain ongoing awareness of evolving customer challenges and security operations trends.

Qualifications

• 8-10 years of product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry.
• Cybersecurity product marketing experience including a minimum of one of the following technologies: EDR, ITDR, SIEM, Security Awareness Training.
• An understanding of the MSP market, how they think, market, and sell to end customers.
• Excellent written and verbal communication skills, with experience crafting compelling content for both technical and non-technical audiences.
• Proven ability to lead small to medium cross-functional projects with minimal oversight.
• Experience engaging with external stakeholders through webinars, presentations, or events.
• Strong analytical and research skills; able to synthesize market, customer, and competitive insights into actionable strategies.

Requirements

• Must be capable of intelligently evaluating Blackpoint’s offerings relative to competitors.
• Articulate how our platform fits into modern security strategies.
• Highly self-motivated, resourceful, and comfortable working in a fast-paced, high-growth environment.

Benefits

• Competitive Health, Vision, Dental, and Life Insurance plans.
• Robust 401k plan.
• Discretionary Time Off and other minor perks.
• Competitive benefits for international employees in accordance with local market standards.
• Equity participation available to employees globally.