[Hiring] Senior Product Manager, Audience Lifecycle Tools @NPR

Role Description

NPR is scaling and maturing our audience engagement practice into a unified, data-driven, cross-platform growth and engagement engine, and lifecycle management is at the center of that transformation. This role owns the lifecycle activation tools, with a mandate to replace manual, campaign-by-campaign execution with scalable, AI-enabled processes, focusing on key touchpoints of engagement such as:

• Email acquisition
• Repeat engagement
• Donation conversion/retention

This role works in daily partnership with Data, Editorial, Marketing, Design, Engineering, and Product teams with a mission to make every relationship touchpoint personalized, measurable, user-friendly, and tied to business outcomes.

This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU.

Responsibilities

• Product Strategy & Roadmap Ownership: Lead the product roadmap for NPR's audience lifecycle and martech ecosystem, translating stakeholder requirements into prioritized engineering backlogs.
• Martech Operationalization & Tooling: Build, configure, and operationalize internal-facing audience activation tools, establishing intuitive self-serve processes, user permissions, and governance guardrails for content and marketing leads.
• Audience Journey Optimization: Partner with cross-divisional teams to design scalable automation rules and capabilities that enhance the full listener journey.
• Data Integration & Measurement Alignment: Collaborate with Data and Analytics teams to enhance customer data platform (CDP) segmentation, tracking taxonomy, and attribution modeling.
• Newsletter Product Infrastructure: Drive technical development and platform enhancements for the NPR editorial newsletter suite in close coordination with newsroom and product leadership.
• AI & Workflow Efficiency Integration: Evaluate and deploy practical, responsible AI and automation capabilities within lifecycle workflows.
• Diverse Audience Engagement: Support audience diversification goals by designing personalization and segmentation workflows.
• Standard Operating Procedures & Enablement: Author product documentation, establish lifecycle governance best practices, and conduct internal training sessions.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties, and skills. Other duties may be assigned, and this job description can be modified at any time.

Qualifications

• 5+ years of digital product management experience managing complex platforms.
• Substantive experience managing enterprise marketing automation platforms, customer data platforms (CDPs), or audience lifecycle suites.
• Demonstrated experience translating complex cross-departmental requirements into structured user stories, technical specifications, and prioritized roadmaps.
• Proven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts.
• Strong background in data-informed product development, including experience with digital analytics, cohort tracking, and structured A/B testing.

Preferred Qualifications

• Prior experience within a media organization, digital publishing company, non-profit, or subscription/membership-driven enterprise.
• Practical experience implementing AI-enabled automation or algorithmic segmentation within marketing workflows.
• Familiarity with user privacy regulations, consent frameworks, and modern consumer data compliance standards.

Required Skills/Competencies

• Systems Thinking: Ability to synthesize inputs from across a federated matrix of stakeholders into a coherent product architecture and execution plan.
• Internal Tool & Platform Enablement: Deep empathy for internal users, balancing self-service flexibility with structured organizational guardrails.
• Data Literacy & Attribution: Fluency in customer segmentation logic, data pipelines, retention funnels, and performance reporting.
• Cross-Functional Influence: Superior written and oral presentation skills, with the ability to explain complex technical concepts clearly to both technical and non-technical partners.
• Iterative Problem Solving: Ability to prioritize high-leverage product enhancements and maintain roadmaps through periods of organizational or technical evolution.

Education Requirements

• Bachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or related field, OR equivalent practical work experience demonstrating equivalent technical and product management capability.

Work Location & Requirements

• This is a remote-permitted role based out of our Washington, D.C. office.
• You may choose to work remotely from a location within the United States that is supported by NPR.
• Combination of remote and on-site work is possible, depending on desk availability and approval from NPR.
• Travel to other locations may be expected from time to time.

Job Type

• This is a full-time, exempt position.

Compensation

• The U.S.-based anticipated salary range for this opportunity is $132,915.86 - $151,852.82 plus benefits.

Benefits

• NPR provides comprehensive benefits for employees and dependents.
• Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options.
• Benefits include access to health and wellness, paid time off, and financial well-being.
• Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings.

Company Description

NPR is an Equal Opportunity Employer committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public.