Role Description
Weβre rebranding and rethinking how we show up, what we stand for, and how we explain what Weflow actually does. That makes this a rare moment to join.
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Youβd help us build our brand from the ground up, then carry it through everything buyers touch: the website, the product story, the resources that help them decide.
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Youβd be our first and only product marketer. Which means real ownership of positioning, messaging, the website and the product narrative.
Your role:
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Own our positioning and messaging. Shape it through the rebrand with the founders and Head of Growth, then make it real everywhere it shows up.
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Own our website as a product marketing surface: structure, copy, conversion, and how the story unfolds across pages.
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Tie brand, website and resource hub together so they compound instead of sitting in silos. Build the product marketing library that helps buyers evaluate us: how-to videos, walkthroughs, comparison pages, sales collateral.
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Lead go-to-market for new features and releases.
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Keep our positioning grounded in reality: talk to customers, run win/loss, and track what competitors are claiming.
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Give GTM the messaging foundations they work from, so we tell one consistent story.
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Work with GTM, product, and design to inject our product story.
Qualifications
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3+ years in product marketing at a B2B SaaS company, ideally selling to technical or operations buyers.
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Exceptional writing. Clear, specific, no filler. You can explain a technical product without dumbing it down or hiding behind jargon.
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Positioning instincts. You work out what a product really is, not just what the roadmap says.
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Youβre comfortable owning a website end to end: structure, copy, shipping changes.
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You want to be the one who owns this, not one of five people with an opinion on it.
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You think Product Marketing beyond the website.
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Fluent English.
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Experience in RevOps, sales tech or CRM-adjacent categories is a plus.
Benefits
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A remote-first company
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Regular in-person meetups
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Top-of-the-line equipment
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An experienced, distributed and diverse team
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A competitive package, including stock options
Company Description
Weflow's Revenue AI Platform automates Salesforce data capture and provides full visibility into deal, pipeline, and forecast health.
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Get each product standalone or save with bundles:
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Activity Capture
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Conversation Intelligence
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Deal Intelligence
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Forecasting & Analytics
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200+ fast-growing companies like BenchSci, Autorabit, IDnow, and Blockaid use Weflow to improve team productivity, deal execution, and revenue predictability.
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Backed by Gradient Ventures and Cherry Ventures.