[Hiring] Digital Marketing Specialist @HelloKindred

Role Description

Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively.

What you will do:

• Website & CMS Management
  • Develop and launch new website pages and sections as required.
  • Redevelop and optimise existing pages to improve the overall user journey and conversion.
  • Manage ongoing website maintenance and updates within the CMS.
  • Ensure website content remains accurate, current, consistent, and aligned with brand guidelines.
  • Identify opportunities to improve website usability, engagement, and conversion.
  • Support ongoing optimisation of website structure, content, and functionality.
  • Maintain consistency across the website in terms of design, messaging, and user experience.
  • Collaborate with internal stakeholders and external partners on website development and improvements where required.
• SEO, AEO & GEO
  • Support ongoing optimisation of website content for SEO, AEO, and GEO.
  • Develop and optimise content to improve organic visibility and discoverability.
  • Identify opportunities for keyword, content, and technical optimisation.
  • Support technical SEO hygiene and ongoing website health.
  • Monitor relevant performance metrics and recommend improvements.
  • Ensure website content is structured and optimised for evolving search and AI-driven discovery.
• Marketing Automation & HubSpot
  • Manage and maintain marketing activity within HubSpot.
  • Build, schedule, publish, and monitor digital marketing campaigns.
  • Support campaign automation, workflows, and audience segmentation.
  • Monitor campaign performance and provide reporting and recommendations.
  • Maintain and optimise marketing databases and campaign activity where required.
  • Support ongoing improvements to marketing automation processes.
• Digital Campaigns & Social Media
  • Develop, build, and publish digital marketing campaigns across relevant channels.
  • Manage the scheduling and publishing of LinkedIn content.
  • Develop engaging content aligned with campaign objectives and target audiences.
  • Monitor campaign performance and identify opportunities for optimisation.
  • Support campaign reporting and provide insights to improve future activity.
• Creative & Content Support
  • Develop and adapt content for digital marketing channels.
  • Provide basic artwork and design support where required.
  • Edit and produce short-form video content for digital and social channels.
  • Create and adapt LinkedIn content and supporting visual assets.
  • Maintain a consistent and professional brand look and feel across all content.
  • Work within Adobe Creative Cloud to create and edit marketing assets.

Qualifications

• Bring proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role.
• Demonstrate strong hands-on experience across digital marketing and website optimisation.
• Possess essential hands-on experience with HubSpot.
• Demonstrate strong working knowledge of WordPress or a similar CMS platform.
• Have experience managing, updating, and developing website content within a CMS.
• Understand SEO and modern search optimisation, including AEO and GEO.
• Bring experience developing and managing digital marketing campaigns.
• Demonstrate experience developing, scheduling, and publishing LinkedIn content.
• Have experience with marketing automation and campaign reporting.
• Possess working knowledge of Adobe Creative Cloud, including the ability to undertake basic design and artwork.
• Bring experience with video editing and digital content creation.
• Understand website user journeys and conversion optimisation.
• Demonstrate excellent written and verbal communication skills.
• Maintain strong attention to detail, particularly around website content, branding, and consistency.
• Work independently and manage priorities effectively in a remote environment.

Requirements

• Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

Benefits

• Compensation: ZAR 250 - ZAR 300 hourly
• Work Setup: Fully Remote, 4 days per week, 8 hours per day