[Hiring] Content Marketing Specialist @The Landbanking Group

Role Description

The global economy, human wellbeing and individual dreams – they all depend on nature’s vitality. Trillions of dollars are needed to restore and protect nature so that it thrives again. An amount that we today consider too high a cost to bear. Turning nature restoration from a cost to an attractive investment, square meter by square meter of land – that is the vision of The Landbanking Group.

To operationalize this vision, The Landbanking Group builds the technological, legal and trust infrastructure for investments into nature. Our product offers a game changer to the entire sustainability and regenerative agriculture industry:

• Legal framework and financial product logic allows customers to book payments for supply-chain resilience or ecosystem services as an intangible asset.
• Investing into regenerative land-use creates corporate value rather than reducing profits.
• This new approach in accounting will be a major lever to take regenerative land-use to scale.

Your tasks include:

• Sales Enablement & Product Marketing
  • Develop pitch decks and sales scripts to equip the sales team with data-backed, persuasive narratives for TLG’s products.
  • Craft product positioning, messaging frameworks, and value propositions that differentiate TLG’s offerings in a competitive market.
  • Collaborate with product teams to refine messaging based on customer feedback and market trends.
• Campaign Strategy & Execution
  • Create campaign assets (e.g., landing pages, email sequences) that align with TLG’s blunt, kind, and witty tone.
• Content Creation & Thought Leadership
  • Write LinkedIn posts, case studies, press releases, and whitepapers that highlight customer success stories and product benefits.
  • Ghostwrite thought leadership content for team, ensuring their voice resonates with TLG’s culture.
  • Pitch and place press releases and stories in relevant media outlets to amplify TLG’s products and campaigns.
• AI & Tools
  • Use AI tools for research, drafting, or editing to streamline workflows, ensuring the final output is strategic, accurate, and sales-driven.

Qualifications

• 3+ years in digital marketing (agency or in-house).
• Proficiency in SEO/SEM tools (e.g., Google Ads, SEMrush), CRM systems (e.g., HubSpot), and analytics platforms.
• Experience using AI tools (e.g., Jasper, Copy.ai, Google AI, or custom solutions) for content, automation, or data analysis.
• Strong content creation skills (copywriting, graphic design basics), with an eye for human-centric storytelling.
• Experience in B2B or sustainability sectors is a plus.
• Data-driven mindset: Ability to interpret metrics and pivot strategies, balancing AI efficiency with human judgment.
• Collaborative spirit: Comfortable working with technical and non-technical stakeholders.
• Blunt yet kind communication style (aligned with TLG’s culture).
• Witty and engaging tone for LinkedIn and other platforms.
• Resilient and composed under pressure (e.g., handling direct feedback).
• Ethical and critical thinker: Ability to assess AI outputs for accuracy, bias, and alignment with TLG’s values.

Benefits

• Great possibility to perform an impactful job in a new and fast-growing sector.
• A working environment based on trust, encouragement, and feedback; positive, inspiring work atmosphere.
• High degree of autonomy.
• Direct exposure to clients at all levels, engaging in positive impact projects.
• Challenging and novel problems to solve.
• Work remotely (timezone should be close to Germany).
• Plenty of learning and development opportunities within and outside our organization.
• Various employee perks.