[Hiring] Mid-Junior PPC Specialist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

As the consultancy continues to expand, they are seeking a PPC Specialist to support campaign execution, optimization, client communication, and performance reporting across multiple B2B accounts.

The Mid-Junior PPC Specialist will be responsible for executing, optimizing, and reporting on paid media campaigns across multiple B2B client accounts. This role is ideal for someone who enjoys hands-on campaign management, data analysis, client-facing responsibilities, and growing into ownership of multiple strategic accounts.

Location: Fully Remote | 9:00 AM – 5:00 PM EST

Key Responsibilities

• Paid Media Campaign Management
  • Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Monitor campaign pacing, budgets, bids, performance, and delivery.
  • Launch new campaigns based on client strategy and business objectives.
  • Analyze campaign performance and implement optimization strategies.
  • Pause, optimize, or scale campaigns based on performance data.
  • Support paid media efforts across Bing Ads when needed.
• Performance Reporting & Analytics
  • Update client reporting dashboards on a weekly basis.
  • Review campaign performance across top-of-funnel and bottom-of-funnel metrics.
  • Analyze paid media performance against qualified meetings, pipeline, and revenue.
  • Pull reporting from HubSpot and Salesforce.
  • Identify reporting inconsistencies and investigate data discrepancies.
  • Translate campaign performance into actionable recommendations and next steps.
• Client Account Management
  • Participate in weekly client meetings and performance discussions.
  • Prepare meeting agendas, insights, and recommended action items.
  • Track and complete follow-up tasks from client meetings.
  • Communicate professionally with clients through Slack, meetings, and project management tools.
  • Proactively recommend campaign improvements and optimization opportunities.
  • Gradually assume greater ownership of client accounts over time.
• Creative & Campaign Coordination
  • Write and refine ad copy for paid media campaigns.
  • Develop creative briefs for designers.
  • Review creative assets and provide constructive feedback.
  • Coordinate campaign assets and ensure launches remain on schedule.
  • Collaborate with design teams on static images, GIFs, videos, and other creative assets.
• Project Management & Internal Collaboration
  • Manage assigned projects and deadlines through Asana.
  • Participate in internal meetings with updates, priorities, and recommendations.
  • Stay organized across multiple campaigns, clients, and priorities.
  • Utilize SOPs, dashboards, documentation, and AI tools to improve execution and efficiency.

Qualifications

• 2–3 years of hands-on experience in paid media, PPC, or performance marketing.
• Experience managing B2B paid media campaigns.
• Experience managing LinkedIn Ads, Google Ads, and Meta Ads campaigns.
• Experience managing significant paid media budgets.
• Experience optimizing campaigns through bidding, pacing, budgeting, and performance analysis.
• Experience using HubSpot and/or Salesforce reporting.
• Experience connecting paid media performance to meetings, pipeline, and revenue.
• Experience collaborating with creative and design teams.
• Experience working in a client-facing agency or consultancy environment.
• Experience with Bing Ads is preferred.

Skills

• Strong understanding of paid media strategy, campaign optimization, bidding, pacing, and budget management.
• Strong analytical and reporting skills.
• Excellent ad copywriting abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple client accounts simultaneously.
• Strong attention to detail.
• Ability to proactively identify optimization opportunities and provide recommendations.

Experience

• Experience with LinkedIn Ads.
• Experience with Google Ads.
• Experience with Meta Ads.
• Experience with HubSpot.
• Experience with Salesforce.
• Experience with Slack.
• Experience with Asana.
• Experience with Google Sheets.
• Experience with Reporting Dashboards.
• Experience with Claude or similar AI tools is preferred.

What Success Looks Like

• Paid media campaigns are launched accurately and on schedule.
• Campaign pacing, budgets, and performance remain consistently optimized.
• Client dashboards are updated accurately every week.
• Performance insights are tied to qualified meetings, pipeline, and revenue.
• Client meetings are organized, actionable, and well-prepared.
• Internal tasks and client action items are completed on time.
• The PPC Specialist successfully grows from supporting one major account to independently managing multiple client accounts.

Opportunity

This is an exciting opportunity to join a growing B2B performance marketing consultancy where you'll work directly with clients managing meaningful advertising budgets that drive measurable business outcomes. As the Mid-Junior PPC Specialist , you'll play a key role in campaign execution, optimization, reporting, and client success while growing into a trusted account owner within a collaborative, high-performing team.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form.
• Record a video showcasing your skill sets.