[Hiring] Senior Digital Marketing Specialist @World Kinect

Role Description

World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business. This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently.

You'll play a critical role in supporting our global marketing operations team through the execution of:

• Email campaigns
• Marketing automation workflows
• Landing pages
• Website updates
• Digital content production

Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.

This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.

Qualifications

• 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
• Hands-on experience with HubSpot, WordPress, or similar marketing platforms
• Experience building and deploying email campaigns, landing pages, forms, and workflows
• Experience working in a structured marketing, production, agency, or in-house digital environment
• Proven ability to manage multiple projects and deadlines simultaneously

Requirements

• Strong proficiency with HubSpot and/or WordPress
• Experience using Microsoft Office applications
• Understanding of email marketing and marketing automation best practices
• Familiarity with segmentation and audience targeting concepts
• Basic HTML/CSS knowledge is advantageous
• Experience with Canva, Adobe Creative Suite, or similar tools is a plus

Benefits

• Fully remote role based in Johannesburg
• Competitive salary and benefits
• Annual incentive opportunity
• Exposure to global marketing initiatives across North America, EMEA, APAC, and Latin America
• Career development opportunities within a growing international organization
• Access to leading marketing technologies and platforms
• Collaborative and supportive global marketing team